Food and Drink International - Winter 2016 Volume 2 - 127

d

DISTRIBUTORS

Primo Water

Commit to Water

Primo Water brings bulk water to health-conscious consumers who are
concerned about what's in their tap water. By Tim O'Connor

>> Primo Water uses its involvement in all three areas of the bulk water ecosystem - dispensers, pre-filled exchange and refills - to lower the cost barrier of adopting bottled water in the home.

F

ears over tap water contamination are rising throughout the United States.

A 2015 study from the Water Quality Association (WQA), conducted
by an independent market research firm, surveyed 1,200 adults and
found that 56 percent of respondents - 4 percent more than in 2013 -
were "concerned" or "very concerned" about the quality of water in their homes.
The study was released as water contamination
made
news headlines. In 2014, economic pressures
company profile
forced Flint, Mich., to switch its water source from Lake
Primo Water
Huron to Flint River. The river was a lower quality water
www.primowater.com
Revenue: $133.7 million
source contaminated with harmful bacteria and lead and
HQ: Winston-Salem, N.C.
Employees: 140
the city faced outbreaks of Shigellosis and Legionnaires'
Specialty: Bottled water
disease. People are now guarding themselves against conMatt Sheehan, president: "We
help families commit to drinking
tamination. The same WQA study found that 48 percent
more water, better water."
of respondents purchased a water filtration device after

receiving a "boil-water" or "unsafe
for use" alert. Further, 77 percent of
respondents identified themselves as
regular users of bottled water, up five
percentage points from 2013.
As that trend toward bottled water
continues, Primo Water has grown
and stands to grow a lot more. "We
help families commit to drinking
more water, better water," President
Matt Sheehan says. "When families
purchase a water dispenser, they are
committing to water in a big way. Using 5-gallon purified water ensures

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

127


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
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Food and Drink International - Winter 2016 Volume 2 - 1
Food and Drink International - Winter 2016 Volume 2 - Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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