Food and Drink International - Winter 2016 Volume 2 - 128

d

DISTRIBUTORS

Primo Water

there is plenty of water for the whole
family that's ready to drink. Primo is
the only company that offers both dispensers and bulk water to make committing easy."
"It's a strong consumer proposition
that really helps consumers live a better, healthier life," says Tyler Ayers,
vice president of marketing. "It's a
great product to be able to hang our
hat on."
Primo Water's access to consumers
grows every year. The company has
26,000 retail points across North America and works with about 200 plants to
source and bottle its water. The water
itself comes from municipal sources,
but goes through a multi-step purification process that includes reverse osmosis to remove odors, chlorine and
unwanted minerals, including lead.

128

Blades and Razors
The business model that fuels Primo
Water was actually adopted from the
propane industry. Before he founded
Primo Water, Billy Prim started Blue
Rhino, a propane exchange business
that allowed consumers to purchase refillable propane gas tanks at retailers.
As propane sales took off, Blue Rhino's
retail partners asked if the company
could do the same for water and soon
after Primo Water was born.
Primo Water created the first deposit- free retail exchange program for
pre-filled water in 2004. Seven years
later, the company expanded on that
concept when it purchased Culligan's
refill water kiosk business, giving Primo Water access to the refillable water
market. Sheehan likens the exchange
program and refillable business to sell-

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

ing the blades for a razor, in this case
water dispensers.
Eventually, Primo Water realized
there was more potential if it sold the
razor too. So the company began selling
the water dispensers its 3- and 5-gallon
bottles hook into. Most competitors
are only in one of the three parts of
the market: pre-filled exchange, refills
McIntyre Manufacturing Group blends
creativity, technology, craftsmanship and hard
work to design and manufacture POP Displays of
all sizes. Our skilled and experienced design team
creates concepts and computer renderings that
enable you to visualize your product long before it
is produced. Our manufacturing staff works handin-hand with our design team enabling us to
guide your Display through the entire production
process. While we specialize in metal, we also
utilize and incorporate other materials-such
as wood, plastic, and electronics-to provide
creative accents that make your display more
engaging for customers and more closely aligned
with your vision. Give us a call at 336-476-3646 to
see what we can design to highlight and promote
your product.


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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