Food and Drink International - Winter 2016 Volume 2 - 132

d

DISTRIBUTORS

Mi Rancho

>> MI Rancho produces more than 4 million tortillas each day, serving the foodservice markets as well as grocery stores and industrial markets.

New Directions

Mi Rancho is investing in itself to produce the world's best-tasting tortillas with
the roll out of new products and operational improvements. By Bianca Herron

F

ounded in 1939 as a small Hispanic grocery store in Oakland, Calif., Mi

Rancho manufactured tortillas in the back of its building and sold them
to local restaurant owners. As the demand for Hispanic products continued to grow, eventually these customers asked the company to start
delivering their product to them. "That is how we ventured into the foodservice
business," Vice President of Sales and Marketing Fernando Alvear says. "The
Berber family purchased Mi Rancho in 1954, and quickly
company profile
saw a lot of growth. Sales really catapulted in the late
Mi Rancho
1980s when we partnered with Chevys restaurants here.
www.mirancho.com
We developed their chips, which became what they're
Headquarters: San Leandro, Calif.
Employees: 200
known for. As they developed tremendously, we grew
Specialty: Premium tortillas
Fernando Alvear, vice president
with them."
of sales and marketing: "We
Mi Rancho then garnered an extensive route system
want to position ourselves as a
premium value-added competitor."
servicing restaurants throughout northern California. Al-

132

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

though the company scaled it back in
the late 1990s, it built their distribution
through third-party distributors such
as Sysco and US Foods.
"Today, we develop and manufacture premium tortillas, producing
more than 4 million per day," Alvear
says proudly. "We are not only in
foodservice, but we are a growing
brand within grocery stores and industrial, where we sell tortillas to
companies that use our products as
components to finished goods like enchiladas or burritos."


http://www.mirancho.com http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
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