Food and Drink International - Winter 2016 Volume 2 - 29

The National Hotel

Forever Evolving
In the years ahead, The National Hotel will continue developing and reinventing itself with a series of programs
and events. This includes a new Bar
Program powered by AlambiQ, a bar
and cocktail consulting, brand marketing, cocktail and spirits education,
and cocktail event catering and management organization created by Philip
Khandehrish and Freddy Diaz that is
taking the mixologist and bar scene to
the next level.
Additionally, Tamara French Bistro
will continue evolving its programs.
These will include holiday extravaganzas, Signature Degustation Menus and
participation in programs such as the
Late Night Dessert Party with SOBEWFF, Tapas Event with Jose Andres,
Backyard Nights at The Aqua Pool Club
of The National, Miami Spice, French
Week and much more.
The National Hotel has also scheduled a renovation to the outdoor pool
facilities where a new food and beverage experience will offer a different
format. It will be launched in fall 2017.
Beyond the physical is the virtual.
The National has added a dedicated
social media staff as well as graphic designers to its team in order to be able to
maintain its presence and branding in
all platforms, and to stay active in front
of all consumers exposed to the power
of social media.
"The biggest challenge in this industry is to maintain consistency while also
re-inventing ourselves and evolving
with the market and new trends," Mohamad says. "We represent the unforgettable style and the legendary grace
of a timeless era. The brand and power
of our Art Deco gem will continue to be
the epicenter of all our efforts, bringing
classic hospitality to today's travelers
while we meet their demands and comfort expectations."

In an effort to maintain consistency in quality and service while also evolving alongside the market, The National Hotel plans <<
to continue developing and reinventing itself with a variety of programs and events. It also has established a dedicated
social media staff and added graphic designers to its team to maintain the quality of its brand across all platforms.

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

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http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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