Food and Drink International - Winter 2016 Volume 2 - 36

h

HOSPITALITY

Great Wolf Lodge

New Direction

Great Wolf Lodge has invested in food and beverage consistency and expanded
options across all of its locations. By Eric Slack
company profile
Great Wolf Lodge
www.greatwolf.com
Headquarters: Madison, Wis.
Employees: 5,000
Specialty: Family indoor waterpark resorts
Chris Hammond, corporate director of
food and beverage: "The goal of having
a great guest experience will not change."

porate Director of Food and Beverage
Chris Hammond says.

The Next Level

>> Great Wolf Lodge has enhanced and expanded its food and beverage offerings.

S

ince opening its first property

in 1997 in Wisconsin Dells,
Wis., Great Wolf Lodge has
grown into the world's largest chain of indoor water parks. Its
resorts include amenities such as
specialty restaurants, arcades, spas,
fitness rooms and children's activity
areas, and the brand's footprint today
includes 14 destinations across the
country and in Canada.

36

Great Wolf Lodge has made a concerted effort to enhance and expand
its food and beverage offerings. The
company has focused on standardizing offerings and work with full service vendors that would allow it to
make improvements throughout its
entire footprint.
"Our goal has been to have good
products and work with category
leaders to ensure consistency," Cor-

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

Improving food and beverage capabilities is part of a comprehensive effort
to enhance operations at its resorts.
No longer is a Great Wolf Lodge
property all about the indoor water
park. Dry play areas are increasing in
size, including amenities such as rock
climbing features and ropes courses.
"We are adding the food and beverage services with centralized bars
and spaces where parents can enjoy
food and drink while being in the vicinity of their kids," Hammond says.
Placement of the food and beverage locations has been a big part of
the puzzle for Great Wolf Lodge. Previously, food and beverage options
may have been located in areas that
were not adjacent to entertainment
and activity spaces.
"We wanted to put the food locations in the best areas possible, offering variety and keeping things centralized," Hammond says.
Ensuring that guest wants are taken
into account is another focus for Great
Wolf Lodge. Rather than offering


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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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