Food and Drink International - Winter 2016 Volume 2 - 37

Great Wolf Lodge
products that guests may or may not be
interested in, the company has spent the
last few years studying what its guests
are saying. It has responded by offering
more clean label, organic and non-GMO
items while also expanding indulgent
fare and increasing available options.
"We want to make the experience
well-rounded and cater to what guests
ask for," Hammond says. "We are also
very conscious about being allergy
friendly in food and beverage sections.
There are no peanuts or tree nuts, and
we have many gluten free options."
Great Wolf Lodge is also staying on
top of current food trends. It has buffet
options and gives properties the leeway
to add regional items that are specific
to their locations. The company also
launched its Barnwood concept at
Great Wolf Lodge in Colorado Springs,

which will include a locally supported
farm to table concept. Additionally, the
quick service restaurant segment is
growing, so the company is investing in
pizza shops and burger places.
"We are downsizing restaurants a little and increasing variety through quick
service locations," Hammond says.

Eye on the Future
With a continually expanding footprint,
Great Wolf Lodge is looking to track
guest reactions to its food and beverage packages so it can make the right
decisions about where to invest. As it
builds new properties, it can take these
preferences into account while also determining how to best utilize space and
existing properties.
"We have an ice cream partner in
Colorado we will be expanding with

and adding to other locations, and
we're looking at ways we can improve
pizza operations," Hammond says.
Great Wolf Lodge is focused on
achieving lofty goals aimed at ensuring the best guest experience possible.
The company has already taken great
strides in improving and enhancing its
food and beverage offerings, and it is
now aiming to raise the guest experience bar so all interactions and transactions are part of a great experience.
"The goal of having a great guest experience will not change," Hammond
says. "Our biggest emphasis is on allergy friendly offerings and open dialogue
with parents."
Avieta Waffles Come and enjoy Avieta authentic
"Baked in Belgium" Brussels Waffles at your favorite
Great Wolf Lodge! GMO-Free, no coloring, no preservatives . . . always delicious.

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

37


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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