Food and Drink International - Winter 2016 Volume 2 - 40

s

SERVICES &
SUPPLIERS

Star International Holdings

Major Initiatives

As a heavy-duty countertop equipment manufacturer, Star International
Holdings customizes products and partners with its suppliers. By Stephanie Crets
company profile

>> Star uses innovation to cater to chains' ever-changing needs.

Star International Holdings
www.star-mfg.com
Headquarters: Maplewood, Mo.
Employees: 350
Specialty: Heavy-duty counter equipment
Christian Yungbluth, VP of business development: "Where I've been able to have
positive effects on major categories, I want
to take that to other categories."

S

tar International Holdings is the
single-largest griddle and
broiler manufacturer in the industry.
The company covers entry-level, middle-tier and heavy-duty product lines,
manufacturing many different items
such as conveyor ovens, waffle makers, panini presses and hot dog rollers. While it has a full product line for
customers to choose from, Star also
has an engineering team dedicated
to customized support for product development, especially for the restaurant and fast-food chain markets.

40

"Chains come to us for specialty needs," Vice President of Business
Development Christian Yungbluth
says. "In just the last two years, we've
developed an impingement toaster
platform, contact clamshell for griddles, an innovative new tortilla warmer and a new contact toaster platform
- and that's just for chains. Many
manufacturers cater to chain customers with specialized products, or the
general market with more standard
offerings. Star bridges this divide and
has strength in both areas."

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

This synergistic way of doing business has helped Star accelerate its
long history of success and realized
a major sales surge in 2015. "But
then we hit a wall," Yungbluth says.
"We became a victim of our own
success and were unable to meet the
increased demand for our products."
Star has since learned its lesson, and
began two major initiatives to address current and future challenges
for the company.
The first was a complete re-layout of its manufacturing plant - a $2
million investment - and relocating
its warehouse to better manage the
surge in volume, along with reconceiving its product line and evaluating what products to keep.
"One of the great things we did was
move our warehouse from 35 miles
away from the factory to only 35 yards
from the factory," Yungbluth says. "It
forced us to clean house and put us
in a position to be very brutal in our
evaluation. With equipment adjacent
to our factory, it allowed us to have
greater flexibility [and] reduced our
shipping times by a full day. There's
always room for improvement but that
has been a worthwhile investment."


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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