Food and Drink International - Winter 2016 Volume 2 - 68

p

PRODUCERS

Ciao Bella Gelato Co. Inc.

>> Ciao Bella's management team includes (from left) Financial Analyst Mecca Smith, CEO Carlos Canals, Director of
Operations and Supply Chain Antje Corley, VP of Finance
Kathleen Aker and VP Sales and Marketing Kevin Riveroll.

flavors that he creates, and find the
best ingredients we can to keep close
to those flavors," Canals says.
Sorbets are considered the simplest
interpretation of fruit, by only adding
water and sugar, to provide an unbelievably accurate and delicious flavor
profile. Gelato is made mainly from
milk and cream resulting in a much
more intense and decadent flavor. A
slower churning process guarantees the
creamier, smoother and silkier texture
gelato is known for.
The company is committed to using
only clean and non-artificial ingredients in any of its products and prides
itself for their clean labeling. While all
of the sorbet products are currently
certified non-GMO, Ciao Bella is pursuing non-GMO verification on its gelato products as well, a process that
includes ensuring it is only buying milk
from farms that do not use genetically
modified grains to feed cows, he notes.

Product Evolution
Ciao Bella was founded in 1983 in New
York City as a small producer of au-

68

thentic Italian gelato and sorbet for local restaurants that wanted to offer their
customers a more progressive dessert
than ice cream. Soon after its founding,
the company opened a storefront scoop
shop in the city's Little Italy neighborhood, where it sold gelato and sorbet
to walk-in customers on the main floor
while also hand-packing pints in the
basement that it sold to bodegas and
other neighborhood stores.
Today, the company's products are
available nationwide in Whole Foods
stores as well as regionally in major
retailers including Albertson's and
Safeway. Ciao Bella Gelato products
are made by a premium ice cream manufacturer in northern Michigan, which
the company contracted with three
years ago.
The plant includes a production line
that is specific to the company, which
allows for swirling flavor ingredients
and mixing chocolate or nut pieces.
Most of Ciao Bella Gelato products are
manufactured in small, seasonal runs,
Canals notes.
Ciao Bella's sorbets and gelatos are

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

currently available in 14-ounce containers. In early 2017 the company's
packaging will change to 16 ounces, to
finally make it a true pint. The larger
package will be available at the same
suggested retail price - $4.49 - as the
smaller version. All products come in a
recyclable plastic pint package with a
screw-on lid that can be re-used or recycled, he adds.

Going National
Ciao Bella continues to develop unique
new flavors. The company's newest flavors include the Strawberry Chocolate
and Blueberry Passion Fruit flavors.
The company hopes to have its products available in more retail channels
in the coming years. Ciao Bella has a
roughly 10 percent market penetration
nationwide, a figure it looks to greatly
improve upon by moving its products
from regional into national channels.
"We have a product that has tested
well in different parts of the country
that we think we can expand," Canals
says. "We believe we have what it takes
to become a national brand."


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
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Food and Drink International - Winter 2016 Volume 2 - 1
Food and Drink International - Winter 2016 Volume 2 - Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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