Food and Drink International - Winter 2016 Volume 2 - 90

r

RESTAURANTS

Kneaders Bakery

Focused on Fresh

Kneaders Bakery supports its reputation for high-quality breads, pastries and
sandwiches through sustainable growth and consistency checks. By Tim O'Connor
company profile
Kneaders Bakery
www.kneaders.com
HQ: Orem, Utah
Employees: 2,000
Specialty: Bakeries and restaurants
James Worthington, CEO: "We
really tried to key in on giving our
guests something of value, something
unique."

W

hen James Worthing-

>> To provide customers with value and unique products, Kneaders offers 12 types of European hearth breads and 42 types of pastries.

90

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

ton's
13-year-old
nephew was diagnosed with Hodgkin's
lymphoma two years ago, he began
thinking about what his business,
Kneaders Bakery & Cafe, could do to
help children suffering from cancer.
Kneaders found a partner in Huntsman Cancer Institute, an organization that is working with the University of Utah to conduct research into
how DNA from elephants, which are
resistant to tumors, could be used to
cure childhood cancer. To support the
organization, Kneaders created a special sugar cookie shaped like a blue
elephant and donated every penny
from their sale to the cancer institute.
The initiative ran throughout September, but it only took a few hours
on the first day for Worthington to see
the impact and generosity of customers. By the end of the month, the company and its customers raised over
$140,000 to help fund the research.
The fundraiser was the result of the
personal community connection most
often found in family businesses. The
company began in the mid-1990s
when Gary and Colleen Worthington,


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Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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