Food and Drink International - Winter 2016 Volume 2 - 93

Kneaders Bakery

tions in Utah, Idaho, Nevada, Colorado, Arizona and Texas.
The company operates eight corporate-owned stores and
the rest are franchises.
Worthington's leadership is only part of the reason for
Kneader's growth during the past decade. Most of the credit
goes to the company's reputation for freshness during a time
when consumers have become more scrutinizing in their
demands for natural and wholesome foods. Every Kneaders location makes its own bread and pastries fresh in-store
every day using Italian hearthstone ovens. Even the meat is
prepared daily. "[Competitors] don't nearly have the variety
and freshness we do," Worthington says. "You're not getting
a cold cut piece of turkey; you're getting a day-after-Thanksgiving-like slice of turkey."
Maintaining that reputation for freshness requires support from Kneaders' vendors and suppliers. The company
sources some items locally, but Worthington says it can be
difficult to find nearby growers who meet Kneaders' food
safety process requirements for restaurant service. Instead,
local suppliers are primarily highlighted in the stores' retail
sections, which feature gift baskets and niche items such as
honey made in Arizona.
The supply chain remains a barrier to greater expansion.
Freshness relies on consistency, and consistency becomes
more difficult the further products must travel. So Kneaders takes great care to put programs in place aimed at creating consistency between all of its locations. Each store's
operator is required to be on location every day to keeps
tabs on quality.
On the corporate side, Kneaders' support team and development agents stay in constant contact with store operators.
Stores are encouraged to call, email or text the corporate
team at any time. "If there is a question or problem, the
quicker we know about it the quicker we can address it,"
Worthington says.
Communication is only half of the freshness equation.
To enforce those quality standards, Kneaders works with
third-party companies to conduct mystery shopper visits
and safety inspections. Those unannounced checks ensure
that customer are fed high-quality food in the way they deserve to receive it," Worthington adds.

Preorders for pies and rolls during the Thanksgiving and
Christmas rush went much smoother at the end of 2015 than
in past years.
Customers fill out the online orders themselves and the
system automatically organizes all the information, eliminating human error and leading to fewer mistakes. "Anytime
you can leverage technology to help or make it easier for
guests it's awesome," Worthington says. "You just do it."
Improving the operational efficiency may also help the
company realize its expansion goals. Kneaders already has
two stores in San Antonio but sees potential in the rest of the
Texas market, particularly Dallas, Austin and Houston. The
company is also looking at new states and plans to open a
location in Kansas City, Mo., next year.
But before it can execute those growth plans, Kneaders
must have the support structure and the right people in
place. "One of our biggest worries is we expand at a rate we
can't sustain," Worthington says. "It's something we refuse
to do as a group. We need to make sure our operators are
taken care of, that they're seeing success financially."

Careful Growth
As it works to maintain its reputation for freshness, Kneaders is also finding ways to ease the workload for store operators. Last year, the company implemented online ordering. The process is still being developed and refined, but
Worthington says Kneaders is already seeing an impact.
food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

93


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
Food and Drink International - Winter 2016 Volume 2 - Cover1
Food and Drink International - Winter 2016 Volume 2 - Cover2
Food and Drink International - Winter 2016 Volume 2 - 1
Food and Drink International - Winter 2016 Volume 2 - Contents
Food and Drink International - Winter 2016 Volume 2 - 3
Food and Drink International - Winter 2016 Volume 2 - 4
Food and Drink International - Winter 2016 Volume 2 - 5
Food and Drink International - Winter 2016 Volume 2 - 6
Food and Drink International - Winter 2016 Volume 2 - 7
Food and Drink International - Winter 2016 Volume 2 - 8
Food and Drink International - Winter 2016 Volume 2 - 9
Food and Drink International - Winter 2016 Volume 2 - 10
Food and Drink International - Winter 2016 Volume 2 - 11
Food and Drink International - Winter 2016 Volume 2 - 12
Food and Drink International - Winter 2016 Volume 2 - 13
Food and Drink International - Winter 2016 Volume 2 - 14
Food and Drink International - Winter 2016 Volume 2 - 15
Food and Drink International - Winter 2016 Volume 2 - 16
Food and Drink International - Winter 2016 Volume 2 - 17
Food and Drink International - Winter 2016 Volume 2 - 18
Food and Drink International - Winter 2016 Volume 2 - 19
Food and Drink International - Winter 2016 Volume 2 - 20
Food and Drink International - Winter 2016 Volume 2 - 21
Food and Drink International - Winter 2016 Volume 2 - 22
Food and Drink International - Winter 2016 Volume 2 - 23
Food and Drink International - Winter 2016 Volume 2 - 24
Food and Drink International - Winter 2016 Volume 2 - 25
Food and Drink International - Winter 2016 Volume 2 - 26
Food and Drink International - Winter 2016 Volume 2 - 27
Food and Drink International - Winter 2016 Volume 2 - 28
Food and Drink International - Winter 2016 Volume 2 - 29
Food and Drink International - Winter 2016 Volume 2 - 30
Food and Drink International - Winter 2016 Volume 2 - 31
Food and Drink International - Winter 2016 Volume 2 - 32
Food and Drink International - Winter 2016 Volume 2 - 33
Food and Drink International - Winter 2016 Volume 2 - 34
Food and Drink International - Winter 2016 Volume 2 - 35
Food and Drink International - Winter 2016 Volume 2 - 36
Food and Drink International - Winter 2016 Volume 2 - 37
Food and Drink International - Winter 2016 Volume 2 - 38
Food and Drink International - Winter 2016 Volume 2 - 39
Food and Drink International - Winter 2016 Volume 2 - 40
Food and Drink International - Winter 2016 Volume 2 - 41
Food and Drink International - Winter 2016 Volume 2 - 42
Food and Drink International - Winter 2016 Volume 2 - 43
Food and Drink International - Winter 2016 Volume 2 - 44
Food and Drink International - Winter 2016 Volume 2 - 45
Food and Drink International - Winter 2016 Volume 2 - 46
Food and Drink International - Winter 2016 Volume 2 - 47
Food and Drink International - Winter 2016 Volume 2 - 48
Food and Drink International - Winter 2016 Volume 2 - 49
Food and Drink International - Winter 2016 Volume 2 - 50
Food and Drink International - Winter 2016 Volume 2 - 51
Food and Drink International - Winter 2016 Volume 2 - 52
Food and Drink International - Winter 2016 Volume 2 - 53
Food and Drink International - Winter 2016 Volume 2 - 54
Food and Drink International - Winter 2016 Volume 2 - 55
Food and Drink International - Winter 2016 Volume 2 - 56
Food and Drink International - Winter 2016 Volume 2 - 57
Food and Drink International - Winter 2016 Volume 2 - 58
Food and Drink International - Winter 2016 Volume 2 - 59
Food and Drink International - Winter 2016 Volume 2 - 60
Food and Drink International - Winter 2016 Volume 2 - 61
Food and Drink International - Winter 2016 Volume 2 - 62
Food and Drink International - Winter 2016 Volume 2 - 63
Food and Drink International - Winter 2016 Volume 2 - 64
Food and Drink International - Winter 2016 Volume 2 - 65
Food and Drink International - Winter 2016 Volume 2 - 66
Food and Drink International - Winter 2016 Volume 2 - 67
Food and Drink International - Winter 2016 Volume 2 - 68
Food and Drink International - Winter 2016 Volume 2 - 69
Food and Drink International - Winter 2016 Volume 2 - 70
Food and Drink International - Winter 2016 Volume 2 - 71
Food and Drink International - Winter 2016 Volume 2 - 72
Food and Drink International - Winter 2016 Volume 2 - 73
Food and Drink International - Winter 2016 Volume 2 - 74
Food and Drink International - Winter 2016 Volume 2 - 75
Food and Drink International - Winter 2016 Volume 2 - 76
Food and Drink International - Winter 2016 Volume 2 - 77
Food and Drink International - Winter 2016 Volume 2 - 78
Food and Drink International - Winter 2016 Volume 2 - 79
Food and Drink International - Winter 2016 Volume 2 - 80
Food and Drink International - Winter 2016 Volume 2 - 81
Food and Drink International - Winter 2016 Volume 2 - 82
Food and Drink International - Winter 2016 Volume 2 - 83
Food and Drink International - Winter 2016 Volume 2 - 84
Food and Drink International - Winter 2016 Volume 2 - 85
Food and Drink International - Winter 2016 Volume 2 - 86
Food and Drink International - Winter 2016 Volume 2 - 87
Food and Drink International - Winter 2016 Volume 2 - 88
Food and Drink International - Winter 2016 Volume 2 - 89
Food and Drink International - Winter 2016 Volume 2 - 90
Food and Drink International - Winter 2016 Volume 2 - 91
Food and Drink International - Winter 2016 Volume 2 - 92
Food and Drink International - Winter 2016 Volume 2 - 93
Food and Drink International - Winter 2016 Volume 2 - 94
Food and Drink International - Winter 2016 Volume 2 - 95
Food and Drink International - Winter 2016 Volume 2 - 96
Food and Drink International - Winter 2016 Volume 2 - 97
Food and Drink International - Winter 2016 Volume 2 - 98
Food and Drink International - Winter 2016 Volume 2 - 99
Food and Drink International - Winter 2016 Volume 2 - 100
Food and Drink International - Winter 2016 Volume 2 - 101
Food and Drink International - Winter 2016 Volume 2 - 102
Food and Drink International - Winter 2016 Volume 2 - 103
Food and Drink International - Winter 2016 Volume 2 - 104
Food and Drink International - Winter 2016 Volume 2 - 105
Food and Drink International - Winter 2016 Volume 2 - 106
Food and Drink International - Winter 2016 Volume 2 - 107
Food and Drink International - Winter 2016 Volume 2 - 108
Food and Drink International - Winter 2016 Volume 2 - 109
Food and Drink International - Winter 2016 Volume 2 - 110
Food and Drink International - Winter 2016 Volume 2 - 111
Food and Drink International - Winter 2016 Volume 2 - 112
Food and Drink International - Winter 2016 Volume 2 - 113
Food and Drink International - Winter 2016 Volume 2 - 114
Food and Drink International - Winter 2016 Volume 2 - 115
Food and Drink International - Winter 2016 Volume 2 - 116
Food and Drink International - Winter 2016 Volume 2 - 117
Food and Drink International - Winter 2016 Volume 2 - 118
Food and Drink International - Winter 2016 Volume 2 - 119
Food and Drink International - Winter 2016 Volume 2 - 120
Food and Drink International - Winter 2016 Volume 2 - 121
Food and Drink International - Winter 2016 Volume 2 - 122
Food and Drink International - Winter 2016 Volume 2 - 123
Food and Drink International - Winter 2016 Volume 2 - 124
Food and Drink International - Winter 2016 Volume 2 - 125
Food and Drink International - Winter 2016 Volume 2 - 126
Food and Drink International - Winter 2016 Volume 2 - 127
Food and Drink International - Winter 2016 Volume 2 - 128
Food and Drink International - Winter 2016 Volume 2 - 129
Food and Drink International - Winter 2016 Volume 2 - 130
Food and Drink International - Winter 2016 Volume 2 - 131
Food and Drink International - Winter 2016 Volume 2 - 132
Food and Drink International - Winter 2016 Volume 2 - 133
Food and Drink International - Winter 2016 Volume 2 - 134
Food and Drink International - Winter 2016 Volume 2 - 135
Food and Drink International - Winter 2016 Volume 2 - 136
Food and Drink International - Winter 2016 Volume 2 - Cover3
Food and Drink International - Winter 2016 Volume 2 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3A
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2_2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter_v2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
http://www.nxtbookMEDIA.com