Food and Drink International - Winter 2016 Volume 2 - 97

Dick's Last Resort

Resort locations, and the edgy and irreverent attitude they projected suited
that. Today, however, Ash says families make up a much larger segment of
the company's customer base, and as
such the company has concentrated on
softening its image to a small degree.
Ash says "fun and entertaining" have
become the watchwords for Dick's
Last Resort, and the company asks its
guests consistently for their feedback
on the experience. "If I hear the word
'fun,' I know we hit it out of the park,"
Ash says.
Ash adds that the evolution toward a
more family friendly atmosphere fits in
well with the concept of Dick's Last Resort, as accommodating large groups
has been one of its greatest strengths.
Thanks to its open and accessible floor

plans, Dick's Last Resort can easily
seat a large group such as teams participating in a youth athletic event.
"Unlike a lot of restaurants that are out
there, we have this ability to take large
parties and accommodate them very
easily," Ash says. "If you come in with a
group of 25 or 50, we can sit you down
very quickly."

Continuing Success

In the near future, Ash says, Dick's
Last Resort will be looking to expand
with new locations in iconic locations
like Key West, Fla., and New Orleans.
Even though the company is changing
and adapting to meet the shifting needs
of the marketplace, Ash says Dick's
Last Resort will always be built on a
solid foundation of good food and great
atmosphere. "Fun doesn't go out of
style," he says.

Ash says Dick's Last Resort expects
to continue to evolve its service and
food to keep up with the changing casual-dining sector. But above all else
the company wants to remain a fun
and memorable dining experience that
keeps guests coming back for more.
"You're going to leave with an emotional souvenir," he says.

Pabst Brewing Company With over 30 beers in
our portfolio, Pabst Brewing Company is the largest
American-owned brewery. Since 1844, we've taken pride
in brewing beers that have become iconic, cherished
American brands. We craft distinctive brews for true
beer lovers who understand that quality doesn't come
from expensive advertising. It comes from maintaining
the heritage of our brands, true community connections
and, most importantly, meticulous brewing standards.
Standards that can be tasted in every can and pint,
which is why we're fortunate to have such loyal followings. Trust your good times to Pabst.

food & drink international * winter 2016 volume 2 * www.fooddrink-magazine.com

97


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food and Drink International - Winter 2016 Volume 2

Contents
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Food and Drink International - Winter 2016 Volume 2 - Cover3
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