Food & Drink International - Fall 2017 - 27

Rise Baking Company

For example, Rise Baking Company's
crispy bars feature the same ingredients
you would use at home - real butter and
marshmallows. "You can't compare it to
a Kellogg's Rice Krispie product," Ahlgren says.
Its peanut butter crispy bar is made
with crisped rice and creamy peanut
butter, "topped with a rich, chocolaty
butterscotch frosting," Getzkin says,
adding that the bar is one of the company's top sellers.
Rise Baking Company distinguishes
itself with its go-to-market approach,
which leverages relationships from its
legacy businesses. "We've been able,
as an example, to cross-sell the bread
to our cookie customers and the cookies to our bread customers," Ahlgren
says. "They like our quality, like our
service and we develop products that
they want."
The company is also focused on
speed to market, Rieser adds. "Many of
our competitor's struggle with that," she
says. "We're able to utilize our resources to meet our valued customers' needs.
Our experienced team has the capabilities and passion to deliver results."

Rise Baking Company is dedicated to using the <<
highest-quality ingredients in its products. Its peanut butter
crispy bar, a top seller, uses crisped rice and peanut butter,
and is topped with a chocolate-butterscotch frosting.

Making Room
Rise Baking Company is expanding its
footprint, including an addition that will
grow its location in River Falls, Wis., an
additional 30,000 square feet. This will
allow the plant to produce both cookies
and crispy bars, as well as strengthen
its workforce, Ahlgren says.
The addition will include updated
employee areas such as an expanded lunchroom, training areas, locker
rooms and office space overlooking the
production activities. "We're making
sure that the moment our team walks
through the door, they recognize how
important they are," Wilman says.
Rise Baking Company also recently
installed a state-of-the-art artisan bread
line at its headquarters in Minneapolis,
and is expanding its facility in Springdale, Ark. This will make room for two
new frozen cookie dough puck lines,
Ahlgren says.
"It's basically supporting the growth
of our business," he says, adding that
the company has established a strong

niche between large competitors and
smaller, regional players.
"We're just as nimble as the small
regionals, but we can provide the large
retailers with national service," Ahlgren
says. "This has enabled us to take market share from the largest competitors
out there."

High Standards
Rise Baking Company focuses strongly
on its relationships with vendors, especially in its key ingredient categories,
which include chocolate, grains, sweeteners and oils. "I personally spent
about six months touring the country to
develop those relationships, determin-

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Table of Contents for the Digital Edition of Food & Drink International - Fall 2017

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