Food & Drink International - Fall 2017 - 63
>> Fatburger has strict standards for its franchisees, and it wants customers' experiences to be the same in Dubai as they would receive in Beverly Hills.
Fast-casual chain Fatburger aims to remain true to its roots as it prepares to
expand into new markets. By Bianca Herron
ince its founding in 1952, Fatburger has grown to approximately 200 loca-
tions in 18 countries. The Fatburger menu offers signature burgers that
range in size from a small 2.5 oz beef patty to an XXX large with three
half-pound beef patties. All burgers come standard with mayonnaise,
lettuce, tomato, pickles, relish, onions and mustard.
The Beverly Hills, Calif.-based company calls itself
Last Great Hamburger stand™," and prides itself
on using only the freshest ingredients, its made-to-order
meals, and serving hand-scooped real ice cream. This
HQ: Beverly Hills, Calif.
year, Fatburger will celebrate its 65-year anniversary, a
James Newell, vice president
of operations: "We have always
feat that Vice President of Operations James Newell attribeen true to who we are not
butes to the company "remaining true" over the course of
only in terms of keeping our
products fresh, but also the culits history.
ture Fatburger was founded on."
"We have always been true to who we are not only
in terms of keeping our products
fresh, but also the culture Fatburger
was founded on," he explains. The
fast-causal restaurant chain has a
"very personable and interactive
style" of ordering and guest service,
Newell says, noting Fatburger's employees are there to meet every customer's needs.
"We build every burger specifically for you," Newell explains. "We're
not psychic, but we will custom-make
your order to whatever you desire and
deliver it to you. That includes your
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