Food & Drink International - Fall 2017 - 78

h

HOSPITALITY

Gila River Gaming Enterprises Inc.

The Gila Way
A culture of guest service at Gila River Hotels & Casinos makes the three
properties the largest of their kind in the Phoenix region. By Jim Harris
company profile
Gila River Gaming Enterprises Inc.
www.WinGilaRiver.com
Headquarters: Chandler, Ariz.
Employees: 3,000
Specialty: Hotel/casino properties
CEO Kenneth Manuel: "We listen to
our guests."

Prime Properties

>> Gila River is the largest gaming operator in the Phoenix area, and each location offers restaurants, lounges and food courts.

G

uests at Gila River Hotels &

Casinos can expect the
highest possible level of customer service
from the company's employees.
"We believe in guest service first,"
CEO Kenneth Manuel says. "Our
guests tell us that is what sets us apart
and what keeps them coming back to
us on a regular basis."
The company's guest service culture is built around four elements,
each of which is based around the
letters in its name. "The letters
'GILA' each stand for something we
instill within our team," he adds. "'G'
stands for greet, 'I' is for interact, 'L'

78

food & drink international * fall 2017 * www.fooddrink-magazine.com

is for listen and 'A' is for appreciation,
which we show our guests."
Gila River Hotels & Casinos guest
service department oversees training
efforts and regularly visits properties
to ensure each of those elements is
present. "Those four areas are very
important to us," Manuel explains.
"When new team members come on
board, the GILA way is instilled in
each of them."
Service is also the focus of the company's recent "Guest Service First"
campaign, which promotes Gila River
Hotels & Casinos' efforts by giving
each service employee a button bearing that slogan.

Gila River Gaming Enterprises, operator of Gila River Hotels & Casinos,
was formed in 1993 after the Gila
River Indian Community in Arizona
signed an agreement with the state to
operate casinos on its land. Today, it
is the largest gaming operator in the
greater Phoenix area.
The company owns, operates and
manages three gaming properties:
Vee Quiva Hotel & Casino in Laveen,
Ariz.; Wild Horse Pass Hotel & Casino
in Chandler, Ariz.; and Lone Butte Casino in Chandler. Both the Vee Quiva
Hotel & Casino and Wild Horse Pass
Hotel & Casino are AAA Four Diamond status hotels.
The first casino, Lone Butte,
opened its initial location in 1994. A
rebuilt facility for the casino opened
in 2009. Wild Horse Pass Hotel &
Casino opened a temporary facility in
1995, followed by a permanent location in 1997. A new, rebuilt location
on the same property also opened in
2009. Vee Quiva Hotel & Casino was
built in 1997 and operated its initial
location until 2013, when a new location opened.
Each location offers restaurants,
lounges and food courts. Since 2008,



Table of Contents for the Digital Edition of Food & Drink International - Fall 2017

Contents
Food & Drink International - Fall 2017 - Cover1
Food & Drink International - Fall 2017 - Cover2
Food & Drink International - Fall 2017 - 1
Food & Drink International - Fall 2017 - Contents
Food & Drink International - Fall 2017 - 3
Food & Drink International - Fall 2017 - 4
Food & Drink International - Fall 2017 - 5
Food & Drink International - Fall 2017 - 6
Food & Drink International - Fall 2017 - 7
Food & Drink International - Fall 2017 - 8
Food & Drink International - Fall 2017 - 9
Food & Drink International - Fall 2017 - 10
Food & Drink International - Fall 2017 - 11
Food & Drink International - Fall 2017 - 12
Food & Drink International - Fall 2017 - 13
Food & Drink International - Fall 2017 - 14
Food & Drink International - Fall 2017 - 15
Food & Drink International - Fall 2017 - 16
Food & Drink International - Fall 2017 - 17
Food & Drink International - Fall 2017 - 18
Food & Drink International - Fall 2017 - 19
Food & Drink International - Fall 2017 - 20
Food & Drink International - Fall 2017 - 21
Food & Drink International - Fall 2017 - 22
Food & Drink International - Fall 2017 - 23
Food & Drink International - Fall 2017 - 24
Food & Drink International - Fall 2017 - 25
Food & Drink International - Fall 2017 - 26
Food & Drink International - Fall 2017 - 27
Food & Drink International - Fall 2017 - 28
Food & Drink International - Fall 2017 - 29
Food & Drink International - Fall 2017 - 30
Food & Drink International - Fall 2017 - 31
Food & Drink International - Fall 2017 - 32
Food & Drink International - Fall 2017 - 33
Food & Drink International - Fall 2017 - 34
Food & Drink International - Fall 2017 - 35
Food & Drink International - Fall 2017 - 36
Food & Drink International - Fall 2017 - 37
Food & Drink International - Fall 2017 - 38
Food & Drink International - Fall 2017 - 39
Food & Drink International - Fall 2017 - 40
Food & Drink International - Fall 2017 - 41
Food & Drink International - Fall 2017 - 42
Food & Drink International - Fall 2017 - 43
Food & Drink International - Fall 2017 - 44
Food & Drink International - Fall 2017 - 45
Food & Drink International - Fall 2017 - 46
Food & Drink International - Fall 2017 - 47
Food & Drink International - Fall 2017 - 48
Food & Drink International - Fall 2017 - 49
Food & Drink International - Fall 2017 - 50
Food & Drink International - Fall 2017 - 51
Food & Drink International - Fall 2017 - 52
Food & Drink International - Fall 2017 - 53
Food & Drink International - Fall 2017 - 54
Food & Drink International - Fall 2017 - 55
Food & Drink International - Fall 2017 - 56
Food & Drink International - Fall 2017 - 57
Food & Drink International - Fall 2017 - 58
Food & Drink International - Fall 2017 - 59
Food & Drink International - Fall 2017 - 60
Food & Drink International - Fall 2017 - 61
Food & Drink International - Fall 2017 - 62
Food & Drink International - Fall 2017 - 63
Food & Drink International - Fall 2017 - 64
Food & Drink International - Fall 2017 - 65
Food & Drink International - Fall 2017 - 66
Food & Drink International - Fall 2017 - 67
Food & Drink International - Fall 2017 - 68
Food & Drink International - Fall 2017 - 69
Food & Drink International - Fall 2017 - 70
Food & Drink International - Fall 2017 - 71
Food & Drink International - Fall 2017 - 72
Food & Drink International - Fall 2017 - 73
Food & Drink International - Fall 2017 - 74
Food & Drink International - Fall 2017 - 75
Food & Drink International - Fall 2017 - 76
Food & Drink International - Fall 2017 - 77
Food & Drink International - Fall 2017 - 78
Food & Drink International - Fall 2017 - 79
Food & Drink International - Fall 2017 - 80
Food & Drink International - Fall 2017 - 81
Food & Drink International - Fall 2017 - 82
Food & Drink International - Fall 2017 - 83
Food & Drink International - Fall 2017 - 84
Food & Drink International - Fall 2017 - 85
Food & Drink International - Fall 2017 - 86
Food & Drink International - Fall 2017 - 87
Food & Drink International - Fall 2017 - 88
Food & Drink International - Fall 2017 - 89
Food & Drink International - Fall 2017 - 90
Food & Drink International - Fall 2017 - 91
Food & Drink International - Fall 2017 - 92
Food & Drink International - Fall 2017 - 93
Food & Drink International - Fall 2017 - 94
Food & Drink International - Fall 2017 - 95
Food & Drink International - Fall 2017 - 96
Food & Drink International - Fall 2017 - 97
Food & Drink International - Fall 2017 - 98
Food & Drink International - Fall 2017 - 99
Food & Drink International - Fall 2017 - 100
Food & Drink International - Fall 2017 - 101
Food & Drink International - Fall 2017 - 102
Food & Drink International - Fall 2017 - 103
Food & Drink International - Fall 2017 - 104
Food & Drink International - Fall 2017 - Cover3
Food & Drink International - Fall 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3A
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2_2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter_v2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
http://www.nxtbookMEDIA.com