Food & Drink International - Fall 2017 - 79

Gila River Gaming Enterprises Inc.
the company has operated branded restaurants including
the only Shula's Steak House location in the western United
States at Wild Horse Pass Hotel & Casino. The Vee Quiva
Hotel & Casino features a Ditka's Restaurant. Shula's Steak
House this year was named an OpenTable.com "Top 100"
award winner for the third consecutive year.
Gila River Hotels & Casinos' connections to the professional sports world extend beyond hosting restaurants associated with legendary NFL coaches. The company has promotional partnerships with three professional sports teams:
the NFL's Arizona Cardinals, the NHL's Arizona Coyotes
and MLB's Arizona Diamondbacks.

Listening to Guests
Gila River Hotels & Casinos recently stepped up its customer service offerings even further in July with its introduction
of a new loyalty card program. The new card - dubbed simply "THE Cardâ„¢" - features four tiers that offer perks and
benefits to players. Comps earned by users can be used at
more than 30 locations on the company's gaming properties
as well as at other properties on Gila River Indian Community land, which include Whirlwind Golf Course and Wild
Horse Pass Sheraton Grand Resort.
"Just as people think of 'the place to be,' or 'the show to
go to,' we want them to think of this as 'THE Card to use,'"
Manuel says.
The card's features were developed in response to input

Giving Back
Gila River Gaming Enterprises' three hotel and casino
properties actively donate money and time to worthy
causes both inside and outside of the greater Phoenix
region. The company partners with organizations including the Phoenix Children's Hospital, the St. Vincent
de Paul Society, The Gila River Boys and Girls Club, the
Muscular Dystrophy Association, the Arthritis Foundation and the Leukemia and Lymphoma Society.

from focus groups conducted with players. "We listen to our
players," he adds. "When we designed the card we look at
things like same-day cash back. For the first time ever, player will be able to earn cash to spend wherever they want."
Players can manage their account online as well as through
a new mobile app.
Other company upgrades include an ongoing renovation to
Wild Horse Pass Hotel & Casino's 242 rooms. This includes
new carpeting, paint and furniture. Future upgrades to the casino floor are also planned. "We are always looking at new
opportunities to upgrade our properties," Manuel says.

>> Gila River consistently looks at opportunities to upgrade its properties.

food & drink international * fall 2017 * www.fooddrink-magazine.com

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Table of Contents for the Digital Edition of Food & Drink International - Fall 2017

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