Food & Drink International - Fall 2017 - 94

r

RETAIL

Berkeley Bowl

>> Berkeley Bowl is known for its vast produce offering. For example, it offers every pineapple from every country in different sizes.

Distinctive Quality

Berkeley Bowl prides itself on a one-of-a-kind produce selection that has made
it untouchable by the competition for 40 years. By Janice Hoppe-Spiers

B

erkeley Bowl has made a name for itself in the supermarket industry

over the past 40 years by being the go-to place for a vast selection of
high-quality produce. "One thing that distinguishes us in the nation and
the world is the variety of produce we carry," General Manager Steve
Tsujimoto says. "I used to run produce for a major retailer and have been to
most competitors across the nation and I've never come across a retailer with as
much variety of produce that we carry."
The Berkeley, Calif.-based company was founded in
company profile
1977 as a small neighborhood market with a focus on
Berkeley Bowl
produce. "It started off as a little produce stand and
www.berkeleybowl.com
that's still the main focus," Tsujimoto adds. "A lot of groHeadquarters: Berkeley, Calif.
Employees: 600
cery stores build from the center of the store out, but
Steve Tsujimoto, general manager: "It started off as a little
Berkeley Bowl started with the produce market first and
produce stand and that's still the
expanded from there."
main focus."
After getting its start in a small bowling alley, Berke-

94

food & drink international * fall 2017 * www.fooddrink-magazine.com

ley Bowl in 1999 moved into a
40,000-square-foot former Safeway
site. In 2009 the company opened
its second store, Berkeley Bowl
West, just a mile-and-a-half away
from its first location. "Usually when
you open a store so close to another they cannibalize each other, but
we noticed there was a tremendous
amount of people coming from outside of Berkeley," Tsujimoto notes.
"We opened up Berkeley West closer to the freeway and now we have
two predominate stores."
Although produce has always been


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Table of Contents for the Digital Edition of Food & Drink International - Fall 2017

Contents
Food & Drink International - Fall 2017 - Cover1
Food & Drink International - Fall 2017 - Cover2
Food & Drink International - Fall 2017 - 1
Food & Drink International - Fall 2017 - Contents
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Food & Drink International - Fall 2017 - Cover3
Food & Drink International - Fall 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
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