Food & Drink International - Fall 2017 - 96

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RETAIL

Berkeley Bowl

>> Berkeley Bowl is a family owned marketplace and plans to remain so, believing that family always comes first.

Berkeley Bowl's specialty, the supermarket also offers a wide array of organic and natural foods, conventional
groceries and everyday items. Its departments include Asian groceries and
housewares, bakery, beer and wine,
bulk foods, a café, catering, dairy, floral, groceries, health and beauty, meat,
seafood, cheese, deli food service and
of course, produce.
Berkeley Bowl has also made a name
for itself in Vietnam and Japan. Filmmakers in Vietnam came to the supermarket to film a documentary and chefs
from Japan regularly visit to film cooking
Suhr Risk Services When Berkeley Bowl decided
it was critically important to find a strategic
insurance broker partner who would relentlessly
assault insurance premium costs, who would bring
innovative solutions to reduce insurance expense,
who would "have their back" at loss time, and who
would "help them know what they didn't know,
but should," their due diligence brought them to
Suhr Risk Services. As a 60-plus year, time tested,
full service risk management and insurance brokerage firm specializing in independent, full-service
Supermarkets, Wholesalers, Property owners,
Non-Profits, Workers' Compensation, and Employee Benefits, we are proud we are not "insurance
generalists," rather we are best-in-class specialists.
Taking advantage of our trademarked processes,
our uncompromising commitment to excellence,
our unique intellectual capital, and our thirst to
satisfy even the most jaundiced insurance buyer,
we prove over and over again we can outperform
our peers in virtually all areas important to the
person(s) saddled with insurance buying decisions.
We surely won't say we can achieve this in all
industries or classes of business, simply in the ones
shared above. We feel privileged and couldn't be
more proud to be the insurance partner of the
management team at Berkeley Bowl.

96

shows utilizing its one-of-a-kind selection of produce. "It's all word-of-mouth,"
Tsujimoto says. "We have a lot of tourism agencies bring tourists from around
the world, such as Japan, Italy, etc., to
the store because they can find whatever
they are looking for here. We have every
pineapple from every country you can
think of in different sizes, for example."

True to its Roots
One of the biggest challenges Berkeley
Bowl faces today is finding the right
people to work in its stores. "We hire
for personality, attitude and experience," Tsujimoto says. "Attitude is very
important to us because they have to
have the right mentality to work here."
Berkeley Bowl is and will remain a
family owned supermarket, holding
firm on its values that family comes
first. The store opens at 9 a.m. and
closes at 8 p.m. every day except Sunday when it opens at 10 a.m. and closes
at 7 p.m. "The ownership doesn't want
employees here past a certain time because they want them to be home with
their families," Tsujimoto explains. "We
want good workers and to reward them
so they never leave. It's very family-oriented and a great company."
The company is also fair to its customers. The company always passes on
any deals it receives to its customers.

food & drink international * fall 2017 * www.fooddrink-magazine.com

For example, when the weather warms
up for an extended time it creates a
"flush" where the product ripens faster
than the grower can pick.
Berkeley Bowl says it never takes
advantage of the lower cost for greater
margins. "We instead pass on the savings directly to our customers," Tsujimoto says. "For example, when we do
have a flush on strawberries, we may
retail them at a much lower price such
as 89 cents a package instead of two for
$5 like other retailers because when we
get a deal the customer gets a deal."

Staying Innovative
Berkeley Bowl does not have an e-commerce platform at this time, but the
company is looking at providing some
items for purchase on its website. "Online is the direction everyone is going
and now we are looking at that more
heavily, but people love the shopping
experience here," Tsujimoto says. "We
will have online shopping one day, but
have to pick and choose which products
will be on our website."
The company says it may not be possible to put every variety of every produce
item it offers on the website because it
would be too cumbersome for its customers. But it will work on a solution for
its customers, Tsujimoto adds.
Moving forward, Berkeley Bowl has
one project in the works that is confidential. The company is still in the research and development phase of this
project, but is expected to announce
more details next year. Once that project is underway, Tsujimoto expects the
company may look to open a third location in California. "The no. 1 reason
people choose their grocery store, besides location, is based on the quality
of the produce," he adds. "That's why
I believe the competition hasn't really
affected us in a meaningful way and the
reason why we stay strong."


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food & Drink International - Fall 2017

Contents
Food & Drink International - Fall 2017 - Cover1
Food & Drink International - Fall 2017 - Cover2
Food & Drink International - Fall 2017 - 1
Food & Drink International - Fall 2017 - Contents
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Food & Drink International - Fall 2017 - Cover3
Food & Drink International - Fall 2017 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
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http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
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