Food & Drink International - Fall 2017 - 99

The Chopping Block
kitchens to make them more inviting
for students. "People appreciate being in a place that's beautiful and well
cared-for, and renovating also allows
us to address deficiencies in our work
spaces," Young says.
Most of The Chopping Block's instructors are chefs who teach for the
company exclusively, though it occasionally uses outside industry experts.
"Our instructors come to us as professional chefs, not as teachers, so we provide them with training," she adds.
The Chopping Block's classes attract
students ranging in age, skill and experience. Classes include courses in specific
techniques such as knife skills, as well
as hands-on classes. Hands-on classes
give students the opportunity to prepare
a meal with a chef's assistance, and then
enjoy that meal after it is prepared.

"For us, the best class is when you
can respond to your audience and give
them what they want," Young says. "A
lot of our customers don't enjoy cooking, but if we can ignite that spark in
them that makes them enjoy it more,
that's very fulfilling for us."

Unique Experiences
The largest revenue stream for the company is corporate team building events.
For The Chopping Block, adding the
unique aspect of cooking to a company's outings, team buildings or client
entertaining has been widely popular.
The company is uniquely equipped to
accommodate large groups up to 200
people or as small as one person.
"The events and classes are a huge
part of our business. We offer a great
environment for social interaction,"

Young explains. "At our events, people
get a very unique experience."
The Chopping Block's events have
earned positive reviews from students.
"We know how to train, develop and
pick our staff, so our quality of education
is very high," Young says. "Having employees who are happy in their positions
allows them to create an environment
that is enticing for our customers.
"A lot of our customers, after taking
a class, tell us they want to work here,
and that is perhaps the biggest compliment we can be paid," she adds.
Le Creuset For nearly a century, Le Creuset has sought
to inspire and empower people everywhere to make
joy through cooking. From our original enameled cast
iron cookware - still produced at our founding factory
location in the small French village of Fresnoy-le-Grand
- to our stoneware, stainless, silicone and more, Le
Creuset has grown to offer beautiful and top-performing
products across a range of materials and categories that
are guaranteed the right tool for the right job.

food & drink international * fall 2017 * www.fooddrink-magazine.com

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Table of Contents for the Digital Edition of Food & Drink International - Fall 2017

Contents
Food & Drink International - Fall 2017 - Cover1
Food & Drink International - Fall 2017 - Cover2
Food & Drink International - Fall 2017 - 1
Food & Drink International - Fall 2017 - Contents
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Food & Drink International - Fall 2017 - Cover3
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http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
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