Food & Drink International - Spring 2017 Volume 1 - 11
minneapolis north market
areas where people are living on tight
budgets. Higher levels of obesity, diabetes, cardiovascular disease and
other health-related issues are found
in food deserts because residents are
buying a lot of processed foods from
convenience or liquor stores.
Minnesota ranks seventh in the
nation among the top-10 worst states
for access to healthy food. About
one-third of its population has no
grocery options close to home,
according to the Federal Reserve
Bank of Minneapolis and Wilder
Research. North Minnesota, a community of 67,000, is served by 36
corner convenience stores and one
supermarket - it is a food desert.
"The lack of access to nutritious
food here has big consequences,
created a first-of-its-kind proposal
to address the challenges in North
Minnesota with a goal of "closing the
food and health gap and becoming a
model for similar efforts nationwide."
The North Market is a non-profit
social enterprise that will combine
nutritious food, healthcare services,
community wellness events and education. "By weaving together these
components, we build a strong platform to address upstream health factors and improve health outcomes in
the community," PUC says.
Construction on the $6.3 million
social enterprise will begin in March,
and North Market is expected to
open its doors in September/October 2017. Because a supermarket
alone won't solve the food desert
"The lack of access to nutritious food
here has big consequences." - Pillsbury
from higher rates of diet-related illness to students who are less prepared to learn," the Pillsbury United
Communities (PUC) reports. "It's a
complex problem linked to gaps in
business investment, mobility, health
education and economic opportunity."
Addressing the Needs
PUC works with underestimated populations across Minneapolis to foster
the resilience and self-sufficiency of
individuals, families and the community as a whole. The organization
that is North Minneapolis, PUC will
own and operate the North Market to
provide a full-service grocery experience and hands-on guidance to help
families make the most of every visit
North Market is being funded by
donations, but PUC expects it to be
self-sustaining in its second year
of operation. "Our unique business
model affords us lower operating and
tax expenses and allows us to raise
capital to support the business without loans," PUC explains.
A Look Inside
The mission of North Market is to provide access to nutritious, affordable
food close to home. There will be relevant offerings based on cultural preferences and no tobacco or liquor sales
will be available. The space will also
dedicate aisles of the grocery store for
products from local entrepreneurs.
Access to health services will allow
residents to link grocery shopping
with everyday health. Residents can
schedule appointments with on-site
dietitians, as well as medical professionals and pharmacists. Proposed
services include a health clinic and
pharmacy and a Women, Infants, and
Children (WIC) nutrition clinic.
North Market will be a place for
the community to take advantage of
its services, events and education
programs all in one visit. Health navigators and WIC specialists can help
patrons find foods that fit their dietary needs and stay within budget.
A farmers' market will offer seasonal
foods and cooking classes will help
residents understand what to do with
Construction on the $6.3 million social enterprise will begin in March <<
and North Market is expected to open its doors in the fall.
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com