Food & Drink International - Spring 2017 Volume 1 - 21
36 sandwiches and a lot of our recipes
have come from our own clientele."
A Meson Sandwiches specialty includes the All Pro sandwich, which
features pastrami, Virginia ham, Swiss
cheese, shredded cabbage, tomatoes
and sautéed onions served on its criollo bread topped with special dressing.
Located in a beach town, it was inevitable El Meson Sandwiches would create a sandwich that appealed to surfers.
"Surfers came from the states every
winter in the early '70s, bought an old
car for $200 to $300, put their boards on
top of it and traveled around for waves,"
Perez explains. "They would stop by the
restaurant at noon, requesting everything on the sandwich but meat."
More than 30 years later, Meson
Sandwiches has updated its Surfer
with our in-house test kitchen and we
develop and create several new concepts per year," Vice President of Marketing Hector Jimenez says. "You need
to adapt and follow the trends to continue building your customer base."
Meson Sandwiches also hosts contests for the public and students of
Puerto Rico's culinary schools to create
its next new sandwich. The creators of
the winning sandwiches receive cash
prizes. "Sometimes we invite chefs
to work with our ingredients and recipes to help us with the trends and
make sure our menu remains relevant,"
Beyond the Sandwich
In addition to sandwiches, a significant
breakfast menu features international
"Every year we have been able to
continue growing and increasing
same-store sales." - Felipe Perez
sandwich to include soybean salami,
cabbage, tomatoes, peppers, onions
and pickles on criollo wheat bread. "It's
more sophisticated, but still the Surfer
sandwich," Perez adds. "We don't use
lettuce on our sandwiches, only shredded cabbage."
Meson Sandwiches' Mesotron - a
family-size, shareable sandwich - is a
healthy alternative to pizza or chicken
buckets, the company says. The packaging won second place in "The 'Wow'
Factor" category for the 2015 QSR/FPI
Foodservice Packaging Awards.
The classic sandwiches inspired by
Meson Sandwiches' clientele remain
on the menu while new recipes and
seasonal items are added throughout
the year. "We have done many things
staples such as breakfast sandwiches, scrambles and fried eggs. Meson
Sandwiches cracks real eggs every
time, which the company says is pretty amazing considering the high costs
and challenges that presents to its
speed of service.
All day breakfast is popular today,
but Meson Sandwiches' breakfast
menu and espresso bar, as well as its
lunch menu have been available all
day since 1972. "We serve 100 percent
Puerto Rican coffee and have a sister company that grows coffee beans,
roasts them and we serve the coffee in
our stores," Perez says. "We manage
our coffee from the crop to the cup. Our
coffee is rated 'Specialty Excellent' by
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com