Food & Drink International - Spring 2017 Volume 1 - 22
>> Meson Sandwiches' Mesotron is a family-size, sharable sandwich and a healthy alternative to pizza or chicken buckets, the company
says. Its packaging took second place in "The 'Wow' Factor" category for the 2015 QSR FPI Foodservice Packaging Awards.
Recently, Meson Sandwiches added
more vegetarian and light options to its
menu to accommodate a variety of dietary habits. Known as "Mesolite," the
customized menu has been redefined
for people seeking healthier food options without sacrificing the taste or the
quality of the food. Customers can also
choose to order their favorite sandwich
on a baked potato instead of bread.
says. "We are developing new products that
will cater to that group."
The company has increased its presence on social media channels to reach
millennials by marketing the Meson
Sandwiches brand as well as showcasing new recipes.
Meson Sandwiches emphasizes the development of recipes that are relevant
to millennials, such as the Picante Pepper Steak Sandwich that includes roast
beef topped with a unique, artisan hot
pepper sauce and the Egg-White Sandwich that features a combination of egg
whites, vegetables, turkey and Swiss
cheese served on criollo whole wheat
bread. "We are following the consumer's palate and doing that while keeping
our foundation in the recipes that made
us famous," Jimenez notes.
Meson Sandwiches appeals to everyone, from children to seniors, but
consumers 30 to 55 years old remain
the company's largest and target demographic. "How we bring the millennials to our brand is very important for
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com
the company is
incorporating the latest technology in its restaurants
that will offer added convenience customers are demanding.
Meson Sandwiches plans to offer online ordering, but will first begin with a
pilot program of ordering kiosks in its
>> Meson Sandwiches' freestanding store in Kissimmee, Fla.,
(below) feataures a drive-thru for even greater
convenience. Its average wait time is two minutes or
ess for fresh-to-order meals and espresso coffee.