Food & Drink International - Spring 2017 Volume 1 - 24
>> Meson Sandwiches serves 100 percent Puerto Rican coffee and manages it from the crop to the cup. President Felipe Perez assesses crop quality at Meson's coffee plantation.
Inhabiting centralized or high-traffic
locations is a strategy that has enabled
Meson Sandwiches to grow since its
inception. Meson Sandwiches' free-
standing stores in Aguadilla and Kissimmee feature drive-thrus for even
"People come through our drive-thru
and the product is always made fresh
Giving back to society has been a priority since day one for Meson Sandwiches.
For example, sports are important to Meson Sandwiches President Felipe Perez.
He believes playing on a team will help children develop strong characters and
a solid foundation. "Sports teach discipline and teamwork," he says. "You don't
have to be a great athlete, but children will become great citizens if you get them
involved in sports at an early age."
Perez has been involved with Puerto Rico Olympic Committee and presided
over the Central American and Caribbean Games in 2010, which took place in
Mayaguez, Puerto Rico. Since 2010 he has been president of Fundación 2010, a
foundation dedicated to offering free sports education to more than 1,000 children every year.
Also at Meson Sandwiches, cause marketing has played a major role in community programs, raising more than $500,000 over the past four years. "Our 2016
University Combos Promotion helped raise $150,000 in university scholarships and
was recognized as 'Program of the Year' at the SME San Juan Marketing Awards
last October," Perez says.
"We are very much involved in giving back to our community in Puerto Rico,"
Perez says. "And we are doing the same in Orlando."
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com
to order," Perez says. "We wanted to
do our first drive-thru in a place we
knew we had a good customer base -
our hometown. More than 50 percent of
our customers go through the drive-thru
and are served in two minutes or less.
That's pretty good for espresso coffee
or a sandwich, and outstanding for
fried eggs and bacon, egg scrambles or
even an omelet."
A minute-forty-seconds is Meson
Sandwiches' average drive-thru time in
Aguadilla. Its location in Kissimmee is
10 seconds longer, which Perez says is
because people aren't as familiar with
the brand and take longer to order.
Expanding Off the Island
Travel & Leisure in 2012 named Meson Sandwiches one the world's top
fast-food chains, which the company
says opened many people's eyes to the
brand and brought on greater expectations. With menu items that satisfy