Food & Drink International - Spring 2017 Volume 1 - 25
both Puerto Rican and American palates, the company decided to expand
off the island.
Meson Sandwiches ventured into
Orlando in 2015 to gauge the potential
of the concept outside Puerto Rico. "In
the states we want to do a complete
crossover," Perez says. "We are looking for locations that have the right
demographics. We have been selling American food in Puerto Rico for
the past 44 years. You can't get more
American than a sandwich or fried
eggs and bacon."
Its marketing slogan, "The Sandwich
Has Landed," aptly announced Meson
Sandwiches' entry into the United States,
but also referred to its success in Puerto
Rico. The company decided to open its
first locations in central Florida because
the area is home to many people trained
in the hospitality industry. Additionally,
there are regular flights from Orlando
to Puerto Rico, which was an important
factor to Perez who routinely travels between the two destinations.
Meson Sandwiches' third Florida location opened in fall 2016 in the food
court of the Orlando Premium Outlet,
which is a tourist destination for South
Americans and Europeans, Perez says.
"We have done great; people are going
and coming back," he adds. "We should
be opening two more freestanding locations next year."
The company will continue to expand
in the United States if the results from
the test market are favorable, which Perez believes they will be if things stay
the same. "If we continue to produce
the same numbers, we will be prepared to go to the next step, including
other places in Florida and the United
States," Perez says. "We plan to keep
growing in Puerto Rico, but our biggest
challenge is to grow into the states and
get the real crossover of our products
into different markets."
>> Meson Sandwiches decided to open its first U.S. locations in central Florida because the area has many people trained in the hospitality industry.
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com