Food & Drink International - Spring 2017 Volume 1 - 33
Rock & Brews
>> Rock & Brews does not believe in recreating the same cookie-cutter space. The company works with contractors and franchisees to maintain the brand but be inventive with the space.
a unique classic rock art gallery experience for each individual store, giving
each store its own sense of place."
Its location in The Colony in Dallas,
Texas, for example, highlights artists
that resonate most in that area, such as
a local, Costa Mesa, Calif., company
that builds out our southern California
stores," Goldblum says. "We work directly with those types of contractors to
help franchisees understand the brand
and develop a powerful location."
"Next year we should be up to 28
locations. It's expasion, but thoughtful
expansion." - Michael Zislis
Stevie Ray Vaughan and Janis Joplin.
"We make [the design] site-specific,"
Zislis says. "We meet with architects
and help with the design and building timeline. We get really involved to
make sure they are successful so the
brand is successful."
Rock & Brews does not create the
same cookie-cutter restaurant every
time. "Bob Lombardo of RSI Group is
"It's not an inline, 5,000- or
6,000-square-foot model," Zislis adds.
"We get pretty inventive. A lot of
restaurants pride themselves on looking the same. We direct the ship the
"We know what we can do and the right
way to do it," Zislis says in terms of
growth. "Our big thing is to have great
Yelp! reviews and make sure satisfaction is growing. Our job is to control the
growth we have now."
To ensure Rock & Brews stays on a
thoughtful growth path, Michael Sullivan recently joined the team as the
company's new president and CEO.
"Sully, as he is known by his friends,
helped grow Buffalo Wild Wings from
under 150 restaurants to over 1,200,"
Zislis says. "We hired Sully because we
are at the point where we are preparing
for our future growth."
Rock & Brews will open a second
corporate office in Chicago next year to
accommodate its continued growth in
that city and around the country. Rock
& Brews in December opened a new
location at San Manuel Indian Bingo &
Casino in Highland, Calif. "This is our
first casino and we are very excited,"
Zislis notes. "There's an excitement to
reinvigorate the space with classic rock
'n' roll and highly exceptional food. It's
a good model."
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com