Food & Drink International - Spring 2017 Volume 1 - 38
Rubio's Restaurants Inc.
One to Trust
Rubio's has a reputation among its customers for serving only the
best-quality seafood. By Alan Dorich
Rubio's Restaurants Inc.
Headquarters: Carlsbad, Calif.
Specialty: Seafood tacos and burritos,
salads and bowls
Justin Mosel, director of culinary:
"We are currently improving our
ordering process specifically for the
convenience for the guest."
>> Rubio's Original Fish Taco is set apart by its high level of quality, which is matched in the company's other offerings.
hen customers order
fish tacos at a Rubio's Restaurants Inc.
location, they can be
assured that the ingredients are from
reliable sources, Vice President of
Supply Chain Clynn Whitworth says.
"We have extremely strong credibility with our guests on the quality of our
seafood," he says.
In fact, Rubio's representatives
regularly visit the farms and plants
where its ingredients are sourced.
"We want to make sure there's a social responsibility among our suppliers, that we manage our relationships
and that they are doing what they say
they're doing," he says.
Based in Carlsbad, Calif., Rubio's
operates approximately 200 restaurants that serve coastal fare in tacos,
burritos, salads, bowls, enchiladas
and more. Founder Ralph Rubio started the company in San Diego in 1983.
When he was in college, Ralph
made trips to Baja California, Mexico, to surf, sun and socialize. "While
Ralph was down there, he discovered
the beer-battered, fried fish taco,"
Director of Culinary Justin Mosel explains. "He created his own version,
the Rubio's Original Fish Taco, and
started selling them in Mission Bay,
The product, Whitworth says, was
a new item stateside. "No one seemed
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com
to have had a beer-battered fish taco
here in America," he says, noting that
Rubio's set itself apart with the quality
of its product.
For example, its corn tortillas and
chips are "unlike anything anyone
else uses," Whitworth says. "They
cook them, steep them and stone
Rubio's also closely monitors the
products in its supply chain, "all
the way to the restaurants," Mosel
says. "We have multiple checks and
balances between auditing stores,
suppliers and regularly evaluating
production samples." Ralph and other representatives from both the Culinary and Quality Assurance teams
evaluate Rubio's core products on a
regular ongoing basis.
The company's initiatives also include taste tests at its support center
in Carlsbad on seafood as well as tortillas. "We do that just to ensure good
quality," he says.
Rubio's has locations in California,
Nevada, Arizona, Colorado and Florida. Most recently, it made its move
into the Sunshine State, Mosel says.