Food & Drink International - Spring 2017 Volume 1 - 40

r

RESTAURANTS

Rubio's Restaurants Inc.

>> In addition to being dedicated to serving high-quality
food, Rubio's Restaurants nurtures employee loyalty by
providing its staff members with an environment they
enjoy working in. As a result, it enjoys a low turnover.

Spicy Values
Rubio's strives to continuously offer a
strong value proposition to its guests.
"In the last couple of months, [we've
looked at] where the guest is going to
spend their money," Whitworth says.
"Are they going to go to the grocery

The bars, Mosel notes, allow guests to
customize the spice levels of their food
to their liking. "We have four unique salsas that we make fresh daily," he says,
noting that the bars also offer two sauces
that are "made to be very, very hot."
Guests also can add whatever they

"We want Floridians to understand what
Rubio's is all about so we are ramping
up the education quickly." - Justin Mosel
store or are they going to come to the
restaurant? We're more in competition
with grocery stores than we have been
before." He notes that Rubio's has bolstered its offerings with features such
as its salsa bars.

40

want to their meals, Whitworth asserts.
"The permutations of what you can get
at Rubio's far exceed [what our competitors have]," he says. "You just have
to ask."
Mosel agrees. "You can add bacon

food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com

to anything, you can add guacamole
to anything, and you could swap out a
corn tortilla for a flour tortilla," he says.

Aiming to Win
Rubio's has nurtured an environment
where its employees take pride in their
work, Mosel says. "We have a strong
culture of accountability," he says.
"Our team has done an outstanding
job in creating great products and upholding all our values," Mosel says, noting that these include honesty, integrity,
discipline and treating people fairly.
"We are a very ethical company. We
also celebrate our successes and award
people for good work."
Ralph Rubio celebrates every employee that has a 20-year tenure by taking them out to a nice dinner.
Many employees share Rubio's ethics, he adds. "There are a lot of people
here that want to win," he says. "Wheth-


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food & Drink International - Spring 2017 Volume 1

Contents
Food & Drink International - Spring 2017 Volume 1 - Cover1
Food & Drink International - Spring 2017 Volume 1 - Cover2
Food & Drink International - Spring 2017 Volume 1 - 1
Food & Drink International - Spring 2017 Volume 1 - Contents
Food & Drink International - Spring 2017 Volume 1 - 3
Food & Drink International - Spring 2017 Volume 1 - 4
Food & Drink International - Spring 2017 Volume 1 - 5
Food & Drink International - Spring 2017 Volume 1 - 6
Food & Drink International - Spring 2017 Volume 1 - 7
Food & Drink International - Spring 2017 Volume 1 - 8
Food & Drink International - Spring 2017 Volume 1 - 9
Food & Drink International - Spring 2017 Volume 1 - 10
Food & Drink International - Spring 2017 Volume 1 - 11
Food & Drink International - Spring 2017 Volume 1 - 12
Food & Drink International - Spring 2017 Volume 1 - 13
Food & Drink International - Spring 2017 Volume 1 - 14
Food & Drink International - Spring 2017 Volume 1 - 15
Food & Drink International - Spring 2017 Volume 1 - 16
Food & Drink International - Spring 2017 Volume 1 - 17
Food & Drink International - Spring 2017 Volume 1 - 18
Food & Drink International - Spring 2017 Volume 1 - 19
Food & Drink International - Spring 2017 Volume 1 - 20
Food & Drink International - Spring 2017 Volume 1 - 21
Food & Drink International - Spring 2017 Volume 1 - 22
Food & Drink International - Spring 2017 Volume 1 - 23
Food & Drink International - Spring 2017 Volume 1 - 24
Food & Drink International - Spring 2017 Volume 1 - 25
Food & Drink International - Spring 2017 Volume 1 - 26
Food & Drink International - Spring 2017 Volume 1 - 27
Food & Drink International - Spring 2017 Volume 1 - 28
Food & Drink International - Spring 2017 Volume 1 - 29
Food & Drink International - Spring 2017 Volume 1 - 30
Food & Drink International - Spring 2017 Volume 1 - 31
Food & Drink International - Spring 2017 Volume 1 - 32
Food & Drink International - Spring 2017 Volume 1 - 33
Food & Drink International - Spring 2017 Volume 1 - 34
Food & Drink International - Spring 2017 Volume 1 - 35
Food & Drink International - Spring 2017 Volume 1 - 36
Food & Drink International - Spring 2017 Volume 1 - 37
Food & Drink International - Spring 2017 Volume 1 - 38
Food & Drink International - Spring 2017 Volume 1 - 39
Food & Drink International - Spring 2017 Volume 1 - 40
Food & Drink International - Spring 2017 Volume 1 - 41
Food & Drink International - Spring 2017 Volume 1 - 42
Food & Drink International - Spring 2017 Volume 1 - 43
Food & Drink International - Spring 2017 Volume 1 - 44
Food & Drink International - Spring 2017 Volume 1 - 45
Food & Drink International - Spring 2017 Volume 1 - 46
Food & Drink International - Spring 2017 Volume 1 - 47
Food & Drink International - Spring 2017 Volume 1 - 48
Food & Drink International - Spring 2017 Volume 1 - 49
Food & Drink International - Spring 2017 Volume 1 - 50
Food & Drink International - Spring 2017 Volume 1 - 51
Food & Drink International - Spring 2017 Volume 1 - 52
Food & Drink International - Spring 2017 Volume 1 - 53
Food & Drink International - Spring 2017 Volume 1 - 54
Food & Drink International - Spring 2017 Volume 1 - 55
Food & Drink International - Spring 2017 Volume 1 - 56
Food & Drink International - Spring 2017 Volume 1 - 57
Food & Drink International - Spring 2017 Volume 1 - 58
Food & Drink International - Spring 2017 Volume 1 - 59
Food & Drink International - Spring 2017 Volume 1 - 60
Food & Drink International - Spring 2017 Volume 1 - 61
Food & Drink International - Spring 2017 Volume 1 - 62
Food & Drink International - Spring 2017 Volume 1 - 63
Food & Drink International - Spring 2017 Volume 1 - 64
Food & Drink International - Spring 2017 Volume 1 - 65
Food & Drink International - Spring 2017 Volume 1 - 66
Food & Drink International - Spring 2017 Volume 1 - 67
Food & Drink International - Spring 2017 Volume 1 - 68
Food & Drink International - Spring 2017 Volume 1 - 69
Food & Drink International - Spring 2017 Volume 1 - 70
Food & Drink International - Spring 2017 Volume 1 - 71
Food & Drink International - Spring 2017 Volume 1 - 72
Food & Drink International - Spring 2017 Volume 1 - 73
Food & Drink International - Spring 2017 Volume 1 - 74
Food & Drink International - Spring 2017 Volume 1 - 75
Food & Drink International - Spring 2017 Volume 1 - 76
Food & Drink International - Spring 2017 Volume 1 - 77
Food & Drink International - Spring 2017 Volume 1 - 78
Food & Drink International - Spring 2017 Volume 1 - 79
Food & Drink International - Spring 2017 Volume 1 - 80
Food & Drink International - Spring 2017 Volume 1 - 81
Food & Drink International - Spring 2017 Volume 1 - 82
Food & Drink International - Spring 2017 Volume 1 - 83
Food & Drink International - Spring 2017 Volume 1 - 84
Food & Drink International - Spring 2017 Volume 1 - 85
Food & Drink International - Spring 2017 Volume 1 - 86
Food & Drink International - Spring 2017 Volume 1 - 87
Food & Drink International - Spring 2017 Volume 1 - 88
Food & Drink International - Spring 2017 Volume 1 - 89
Food & Drink International - Spring 2017 Volume 1 - 90
Food & Drink International - Spring 2017 Volume 1 - 91
Food & Drink International - Spring 2017 Volume 1 - 92
Food & Drink International - Spring 2017 Volume 1 - 93
Food & Drink International - Spring 2017 Volume 1 - 94
Food & Drink International - Spring 2017 Volume 1 - 95
Food & Drink International - Spring 2017 Volume 1 - 96
Food & Drink International - Spring 2017 Volume 1 - 97
Food & Drink International - Spring 2017 Volume 1 - 98
Food & Drink International - Spring 2017 Volume 1 - 99
Food & Drink International - Spring 2017 Volume 1 - 100
Food & Drink International - Spring 2017 Volume 1 - 101
Food & Drink International - Spring 2017 Volume 1 - 102
Food & Drink International - Spring 2017 Volume 1 - 103
Food & Drink International - Spring 2017 Volume 1 - 104
Food & Drink International - Spring 2017 Volume 1 - Cover3
Food & Drink International - Spring 2017 Volume 1 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3A
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2_2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter_v2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
http://www.nxtbookMEDIA.com