Food & Drink International - Spring 2017 Volume 1 - 40
Rubio's Restaurants Inc.
>> In addition to being dedicated to serving high-quality
food, Rubio's Restaurants nurtures employee loyalty by
providing its staff members with an environment they
enjoy working in. As a result, it enjoys a low turnover.
Rubio's strives to continuously offer a
strong value proposition to its guests.
"In the last couple of months, [we've
looked at] where the guest is going to
spend their money," Whitworth says.
"Are they going to go to the grocery
The bars, Mosel notes, allow guests to
customize the spice levels of their food
to their liking. "We have four unique salsas that we make fresh daily," he says,
noting that the bars also offer two sauces
that are "made to be very, very hot."
Guests also can add whatever they
"We want Floridians to understand what
Rubio's is all about so we are ramping
up the education quickly." - Justin Mosel
store or are they going to come to the
restaurant? We're more in competition
with grocery stores than we have been
before." He notes that Rubio's has bolstered its offerings with features such
as its salsa bars.
want to their meals, Whitworth asserts.
"The permutations of what you can get
at Rubio's far exceed [what our competitors have]," he says. "You just have
Mosel agrees. "You can add bacon
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to anything, you can add guacamole
to anything, and you could swap out a
corn tortilla for a flour tortilla," he says.
Aiming to Win
Rubio's has nurtured an environment
where its employees take pride in their
work, Mosel says. "We have a strong
culture of accountability," he says.
"Our team has done an outstanding
job in creating great products and upholding all our values," Mosel says, noting that these include honesty, integrity,
discipline and treating people fairly.
"We are a very ethical company. We
also celebrate our successes and award
people for good work."
Ralph Rubio celebrates every employee that has a 20-year tenure by taking them out to a nice dinner.
Many employees share Rubio's ethics, he adds. "There are a lot of people
here that want to win," he says. "Wheth-