Food & Drink International - Spring 2017 Volume 1 - 43
A Good Match
Hamra Enterprises is careful when looking at brands to
add to its franchise portfolio, President and CEO Mike
Hamra says. "Certainly, we look at the ability of the
concept to remain relevant over long periods of time
and whether it is a good fit for us," he says.
The company primarily looks at fast food and
quick-service restaurants, he notes. "This insures a
match between how the business is run from the
franchisors' perspective and how we run our own
business," Hamra says.
it has remodeled Panera locations as well. "We believe in investing back in the brand and keeping those physical assets
fresh so our guests feel good about the value they're getting
in those stores."
The company also invested in technology that allows it to
interface with customers through digital platforms. "We want
to make sure guests can order products and pay for it on their
mobile device," Hamra says. "In our Panera system, we're
also looking at the introduction of kiosks. We've rolled out
two of those in the past month."
Hamra Enterprises has won awards for its work, including
the Dave Thomas Founders' Award from Wendy's in 2009.
"It's an award we're very, very proud of," Hamra says. "It's
only given to a single franchisee in the system each year."
The company also is a repeat winner of the Torch Bearer
Award from InterContinental Hotels Group for its Holiday
Inn Express location. The awards are given "based on guest
experience and the performance of the hotel," he says.
Hamra Enterprises has nurtured staff longevity. "We have
a really good-sized group of employees that have been with
us over 15 years," Mike Hamra says. "I'm proud of employees
that work for the company who make Hamra their career.
That speaks to how we treat people and the kind of culture
we've formed in the business."
The company supports its team through The HERO Fund,
a non-profit that is managed by Hamra staff members. "The
fund supports employees in times of need, such as extended
medical leave and funeral expenses," Hamra describes.
Hamra Enterprises plans to continue growing its business
as well as its brands. "We'll also continue to focus on the
most important part of our business which is our people, so
they can provide extraordinary experiences for the guests
that visit us every day," Hamra says.
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food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com