Food & Drink International - Spring 2017 Volume 1 - 47
While making some adjustments to
the menu, Miksa also oversaw some
technology modernization to keep the
restaurants competitive. A mobile app
was launched in 2015 with Online/
mobile ordering making it easier for
customers to order and pick up their
food or have it delivered. E-mail blasts
and a mobile text program were subsequently added.
Still the Same
>> Sheri Miksa joined Mazzio's as CEO in 2014.
for our first job.'" In short, "Everyone
has a Mazzio's story," Miksa says.
Past and Present favorites
Though its fans love its menu, additions
are constantly made to keep the restaurants competitive. In 2015, for example,
Mazzio's added wings to the menu.
With 11 different flavor options, they
have been a resounding success. Since
their inception, Mazzio's Wing Run®
Despite recent additions, customers still
return for "the pizza that started it all":
Ken's Pizza. It's the original recipe from
1961, and is loved for its crispy thin crust
and spicy sauce. The company brought
the original back a few years ago and
it has stayed on the menu through overwhelming customer response.
And the pizza isn't the only thing that
has remained consistent. "We have industry-leading retention," Miksa says.
"We have so many passionate people
who are committed to how well they
"When I am out in the restaurants,
people say, 'You have no idea how
much we love Mazzio's.'" - Sheri Miksa
Wings have won both the People's
Choice and Judge's Award at the annual
Wingapalooza in Tulsa, Oklahoma.
A fresh salad bar was also added,
featuring Mazzio's world-famous Ranch
Dressing. Other distinctively-Mazzio's
products include Calzone Rings® and
Pepperollies®. There has also been
a launch of a catering service, whose
menu appropriately says "Relax, We've
Got This." A catering specialist will
work with a customer to design a menu
specific to an event, which can include
weddings or corporate gatherings or
anything in between.
make our food and how they treat people. I am always happy to be out in our
restaurants "looking for greatness".
Its strong following and loyal workforce make it fairly simple to figure out
where to expand. "It's great to look at
areas of the country where we already
have fans," Miksa says. "People ask
me all the time, 'when will you bring a
Mazzio's to my town?'"
Louisa Foods is a culinary-driven filled-pasta
company located in St. Louis, Mo. We introduced
the "Toasted Ravioli" concept to Mazzio's 15 years
ago. We appreciate their partnership and continue
to collaborate with them on new innovative pasta
ideas for their guests.
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com