Food & Drink International - Spring 2017 Volume 1 - 64
>> Magnolia Bakery's more than 200 products have played
a large part in its success. The company's offering includes
cakes, pies, cookies and cheesecakes, as well as its
Magnolia Bakery will continue to expand
its brand in 2017 with 17 locations in development internationally, including in
the Philippines, Mexico City and Turkey.
"We already have locations in South Korea, Kuwait, Saudi Arabia and Dubai, to
name a few," Lloyd says. "In addition,
we just opened a store in Jordan."
Lloyd credits that rapid growth to the
bakery's franchisees, who are licensed
to open more than one store. "For ex-
Saudi Arabia, for example, our franchisee believes they can open 20 stores."
Lloyd expects to open two or three
stores in the United States in 2017; the
key is finding the right locations first.
"We want to find locations that are appropriate for us," Lloyd explains. "We'd
like to open more locations in the Chicago metropolitan area, Boston, Washington, D.C., Philadelphia and Florida."
Magnolia Bakery is looking mostly
along the Eastern Seaboard for new lo-
"I think once [employees] come on
board they find this is a company that
values their contribution." - Bobbie Lloyd
ample, if you were to open one location
right now, you might be opening two
more stores in the coming year," she
explains. "So those locations opening
in the coming year already have existing
locations. It's exponential because it can
be more than one store in a country. In
cations because it is easier to manage
quality control from its headquarters
in New York. "It's good to be within an
hour or two of your home location. You
can send people out when necessary
more quickly," Lloyd says.
When it is time to look for potential
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com
locations, Lloyd says it is very important for the bakery to be in an area that
caters to five business drivers: residential, business, retail, entertainment
"A location doesn't have to have all
five necessarily, but if you have a combination of all those things you hit the
jackpot," she says. "Here in New York
City, we are in six different neighborhoods. Not all of them have all five
elements, but they all offer something
enough. For example, having a residential community connected to a potential entertainment neighborhood gives
you various meal periods seven days a
week. So you'll get late night as well as
early morning business."
Acquiring new talent is a high priority
at Magnolia Bakery. The bakery has
various positions to fill - including
bakers, which Lloyd calls the "heartbeat" of the business - and it heavily
emphasizes customer service. "This
is what I hope sets us apart from our
competitors, because it is something
we're constantly reaching for," Lloyd