Food & Drink International - Spring 2017 Volume 1 - 72
>> Movie Tavern has 24 locations throughout the country
and has opened six new theaters over the past yearand-a-half, and has launched several major renovations.
Its goal is to be exceptional to its customers.
The menu introduced new flavors,
and light and fresh entrées, as well
as vegetarian and allergy-awareness
options. Movie Tavern also presents
food and beverage limited-time offers
throughout the year, including smoked
ribs, pumpkin spiced latte and a Peppermint Schnapps shake. "We try to
arrange LTOs around the season or a
particular movie," Marcus says. "It's
something fun and interesting for our
servers and guests to engage with."
of the menu was removed, but the chain
did keep some of its fan favorites. The
company developed more streamlined
recipes that did not sacrifice quality but
can be prepared quicker.
"We've been evolving our menu offerings and working to ease unnecessary obstacles for our operating teams
so that we deliver an exceptional experience for our guests," Marcus said
when the menu launched. "So we took
a hard look at our product and service
model - and listened to what our customers were saying. We never wanted
to be just acceptable in their eyes. We
want to be exceptional."
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com
Movie Tavern is reinventing its kitchens by adding an additional cook line to
meet the demands of its guests. "Imagine having seven, 10 or even 13 hidden
dining rooms with all the guests wanting
service at the same time," Marcus says.
Adding a second line for peak periods allows Movie Tavern to be more