Food & Drink International - Spring 2017 Volume 1 - 73
>> Movie Tavern revamped its menu, keeping fan favorites but
streamlining recipes to maintain quality while more quickly
preparing its items. The company also added to its cook line
to ensure it could meet the demands of its guests.
flexible and expedite its service. "Seventy-five to 225 people sitting at one
time can be quite an undertaking and
we needed to diversify the kitchen,"
Marcus adds. "This kitchen design will
launch in our new locations, which are
currently under construction."
Service is a key differentiator for
Movie Tavern, and the company boasts
an extensive training program. "Hiring is our biggest challenge with the
issues of minimum wage and the pool
is getting smaller for qualified people,"
Watson says. "We are very choosy on
our service staff because it's challenging work. They are working in the dark,
running up and down stairs and they
may even walk the length of an entire
football field to get hot food to guests."
Movie Tavern recently extended its
server training program to focus more
on upselling, alcohol and "second service," which includes refills and desserts. "We engage employees through
our orientation program to embrace the
brand so they feel a part of the team,"
Extended training also ensures its
servers are well-versed in the menu
and provide out-of-sight service as
customers are ultimately there to enjoy the movie. At the push of a button
cution of service and we pay attention
to new technologies that can help us
provide customers with a seamless
experience," DiGiacomo says. "We are
looking into feature options for customers to order in advance, as well as
new ticketing options through social
media and other online platforms."
"They are working in the dark, running
up and down stairs and they may even
walk the length of a football field."
customers can call a server who takes
a knee to stay out of patrons' lines of
sight during in-seat ordering. Servers
use handheld tablets to immediately
input orders and backup POS terminals are located in every theater. "We
are really focused on consistent exe-
Moving forward, Movie Tavern plans
to continue expanding and expects significant growth over the next two years.
"Part of our expansion includes a premium experience without assigning a
premium price to it," Watson says. "We
are really focusing on amenities."
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com