Food & Drink International - Spring 2017 Volume 1 - 76
Siddhi Shot Corp.
Siddhi Shot Corp. strives to change the way America eats by helping emerging
brands get to the next level. By Janice Hoppe-Spiers
>> Siddhi Shot Corp. helped Shaker & Spoon launch a retail product in Whole Foods during the 2016 holiday season.
t is no secret that more and more consumers are demanding healthier food
and beverage products. As a result, there is tremendous opportunity for
smaller, natural and organic entrepreneurial brands to gain market share
and even commanding positions in the industry. The food and beverage
industry is morphing to a less-centralized, anti-conglomerate mentality, and a
look around the local grocery store evidences that trend.
New, better-for-you products made by "lifestyle brands" that you probably
hadn't heard of before, are getting on shelves thanks to a little help - and sometimes a lot - from food and beverage operations experts like Siddhi Shot. The
New York-based strategic advisory firm was founded by CEO Melissa Facchina who identified a gap in operational and manufacturing support for emerging
brands who most commonly need guidance on co-manucompany profile
facturing relationships, quality assessment, COGs reducSiddhi Shot Corp.
tion, production oversight and operational and cost effiwww.siddhishot.com
ciency, internal structure, among other things.
Headquarters: New York, N.Y.
Specialty: Strategic advisory firm
"Our passion for better quality, more nutrient dense
to food and beverage brands
Melissa Facchina,founder and
products leads us to brands who offer transparency in
CEO: "We get very involved. We
ingredient lines and supply chains who have a shot at
consider ourselves an extension
of our client's business."
gaining consumer buy-in," Facchina says. "We're after
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com
change in the way America eats. We
bring operational and manufacturing
expertise and practical and creative
solutions to both the common and
unique hurdles that these brands face,
allowing them to gain a strong market
share in this dynamic market."
Siddhi Shot brings just this kind of
expertise to bear for the better-foryou snack, POWER UP by Gourmet
Nut - a shake-up in the trail mix category that features premium quality
nuts and low-sugar dried fruit, coupled with a functional nutrient profile.
The brand has been gaining market
share on an impressive trajectory,
making the sometimes quantum-feeling leap from an emerging brand to
a mid-sized business without even
entering into mainstream grocery
channels. "This company just blew
up over the past 18 months, as people
are looking for a grab-and-go snack
they can feel good about eating and
offering to their children. We came in,
are offering manufacturing support
and helping implement internal structures for this high-growth brand that
is gaining market share by the day,"
The advisory firm has also nurtured
a high-end craft cocktail club called
Shaker & Spoon that features monthly
subscription boxes boasting everything needed (except the booze) to
make three creative seasonal cocktail
recipes in the comfort of your home,
each crafted by a different worldclass bartender. "The consumer is
getting the ingredients to serve up