Food & Drink International - Spring 2017 Volume 1 - 77

Siddhi Shot Corp.

12 drinks with the quality of a $20 bar
cocktail but is paying only $50 total,"
Facchina notes.
In its first year, Siddhi Shot helped the
budding cocktail brand secure a celebrity bartender partnership and launch a
retail product in Whole Foods during
the 2016 holiday season. "Both of these
milestones were huge for Shaker &
Spoon and will undoubtedly help propel
them to the next level," she adds.

Experience and Passion
Facchina's passion for the food and
beverage industry formed at a young
age when her father bought a bankrupt dairy and turned it into one of the
country's largest dairy and beverage
companies, Johanna Foods, Inc. This
instilled in her a tremendous desire to
understand how things were made and
the state-of-the-art technologies behind
safe, quality food production.
Facchina gained extensive manufacturing and operations knowledge
through hands-on observation of strategy and execution. She later worked
with several entrepreneurial brands
rounding out her operational expertise.
Enter Siddhi Shot - born from Facchina's life experience, passion for change
in the food and beverage industry and
the identified gap in operational partners for entrepreneurial brands. "We
get very involved," she says. "We consider ourselves an extension of our clients' businesses - partners in the back
seat, and at times the passenger's seat,
riding right along with them, through
the ups and downs, twists and turns and
occasional near misses that occur with
any start-up company. Our clients rely
on us to clear obstacles, solve problems
and move their businesses ahead, helping founders achieve their dreams."
As Siddhi Shot also understands investors' financial return objectives, it
often finds itself sought out by inves-

tors who understand the value of operational due diligence before taking the
plunge with an early-stage food or beverage brand. The New York Chapter of
The American Production and Inventory Control Society (APICS) recently
honored Facchina as part of its salute
to women in manufacturing. "We've
appreciated the support of quality organizations like APICS, and many of
our clients seeking workplace diversity
have been delighted to discover a women-owned business focused primarily
on operations," Facchina says.

Bringing Relief
"There comes a point in many of these
emerging brands' operational development where founders or investors recognize the value of operational support
for better execution of existing operations or expansion to realize on a strategic initiative," Facchina notes.
When establishing working relationships with clients, Siddhi Shot first gets
to know pertinent brand personnel who
play a role in the growth and success of
the business. "This gives us a 360 degree view of the company, its goals and
any roadblocks or challenges it faces,
which helps us identify and execute a
plan for addressing them. Who do you
want to be when you grow up?" Facchina asks. "What keeps you up at night?"
The smaller the company, the harder it is for the brand to identify big issues itself. "Larger companies have
a broader base of experience to draw
upon. They're often better equipped to
identify the gaps in their operations and
pressure points," Facchina says. "With
smaller companies, they often don't
know what they don't know, and we
have the opportunity to bring real value
and to do so right away. We offer that
breadth of experience from our work
with so many other brands that enables
us to foresee challenges and operation-

al barriers and head them off before
they materialize."
Siddhi Shot sees its responsibility as
taking the weight off its clients' shoulders. In doing so, the company often
finds other areas of a brand's business
that need support and regularly leverages its extensive industry network to
connect brands with quality resources.
"Marketing initiatives like social
media and branding often need a revamp, and perhaps, most importantly,
a client's legal house needs to be in
order to prepare it for investment, protect its brand or get the most from its
supplier or co-packer relationships,"
Facchina explains. Siddhi Shot works
with trusted industry experts and partners for this, for example, turning to
Interact On Shelf for branding support
and both the corporate and food and
beverage divisions of law firm, Garvey
Schubert Barer.

Successful Futures
Siddhi Shot's clients' goals are to be a
part of the change that's happening in
the industry and provide the better products consumers demand. "They are often looking to capitalize on building a
brand capable of commanding the high
valuation multiples that have dominated
the industry over the past few years. To
achieve those goals," Facchina explains,
"companies have to be manufacturing
efficiently, generating a positive margin,
offering a brand people love and get behind, and have national distribution with
a secure supply chain."
Moving forward, Siddhi Shot plans to
expand its team. "The food revolution
and consumer demands on transparency and nutrient density are only just
beginning," Facchina says. "We've seen
a lot of traction in New York and Los
Angeles, and now we're going to start
seeing these amazing changes move to
middle America."

food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com

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Table of Contents for the Digital Edition of Food & Drink International - Spring 2017 Volume 1

Contents
Food & Drink International - Spring 2017 Volume 1 - Cover1
Food & Drink International - Spring 2017 Volume 1 - Cover2
Food & Drink International - Spring 2017 Volume 1 - 1
Food & Drink International - Spring 2017 Volume 1 - Contents
Food & Drink International - Spring 2017 Volume 1 - 3
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