Food & Drink International - Spring 2017 Volume 1 - 8

collecting experiences

>> Being the "first" to experience something is key.

Z and millennials feel like they are
in-the-know, part of a special club,
bestows a flattering label on them
and helps contribute to shaping their
identity through social media, then
even better," Pogue says.
Understanding your target audience
when it comes to deciding on product,
packaging, flavors and overall experience will help brands succeed in the
new food industry. For example, older millennials think more about health
and the eating habits they are passing
down to their children, Sadler says.
The generation is also interested
in authentic ethnic flavors and unique
foods. Thirty percent of millennials
consider more upscale, gourmet-like
flavors and items important when dining at a fast-casual restaurant, according to Mintel.
"This audience values these attributes because they remember when
there were fewer food options and
when the American palette was generally less complex," Sadler says. "It's
easy to forget that many of today's
popular foods, like sushi, were not
mainstream 20 years ago."
Generation Z takes a proactive
approach to health and well-being,
Sadler says. "When making selec-

8

>> Brands can succeed by understanding their target audience when it comes to product, flavors and packaging.

tions, they're more likely to ask questions like, 'Will it give me energy? Improve my workout? Help me relax?'"
he explains. "This has led to the
growth of superfoods, such as acai
bowls and green juices. Its common
to see brands market these items with
names like 'recover,' 'energize,' 'immunity' and 'focus.'"
Attention to detail not only in the

food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com

food, but also in the décor is vital. Everything is fair game when it comes to
a photo shoot.
"If the style of food matches the
environment it becomes part of the
story and reinforces the restaurant's
brand," Sadler explains. "Food blogging now rivals style and fashion
blogging, and it can be seen as more
relatable and accessible."



http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food & Drink International - Spring 2017 Volume 1

Contents
Food & Drink International - Spring 2017 Volume 1 - Cover1
Food & Drink International - Spring 2017 Volume 1 - Cover2
Food & Drink International - Spring 2017 Volume 1 - 1
Food & Drink International - Spring 2017 Volume 1 - Contents
Food & Drink International - Spring 2017 Volume 1 - 3
Food & Drink International - Spring 2017 Volume 1 - 4
Food & Drink International - Spring 2017 Volume 1 - 5
Food & Drink International - Spring 2017 Volume 1 - 6
Food & Drink International - Spring 2017 Volume 1 - 7
Food & Drink International - Spring 2017 Volume 1 - 8
Food & Drink International - Spring 2017 Volume 1 - 9
Food & Drink International - Spring 2017 Volume 1 - 10
Food & Drink International - Spring 2017 Volume 1 - 11
Food & Drink International - Spring 2017 Volume 1 - 12
Food & Drink International - Spring 2017 Volume 1 - 13
Food & Drink International - Spring 2017 Volume 1 - 14
Food & Drink International - Spring 2017 Volume 1 - 15
Food & Drink International - Spring 2017 Volume 1 - 16
Food & Drink International - Spring 2017 Volume 1 - 17
Food & Drink International - Spring 2017 Volume 1 - 18
Food & Drink International - Spring 2017 Volume 1 - 19
Food & Drink International - Spring 2017 Volume 1 - 20
Food & Drink International - Spring 2017 Volume 1 - 21
Food & Drink International - Spring 2017 Volume 1 - 22
Food & Drink International - Spring 2017 Volume 1 - 23
Food & Drink International - Spring 2017 Volume 1 - 24
Food & Drink International - Spring 2017 Volume 1 - 25
Food & Drink International - Spring 2017 Volume 1 - 26
Food & Drink International - Spring 2017 Volume 1 - 27
Food & Drink International - Spring 2017 Volume 1 - 28
Food & Drink International - Spring 2017 Volume 1 - 29
Food & Drink International - Spring 2017 Volume 1 - 30
Food & Drink International - Spring 2017 Volume 1 - 31
Food & Drink International - Spring 2017 Volume 1 - 32
Food & Drink International - Spring 2017 Volume 1 - 33
Food & Drink International - Spring 2017 Volume 1 - 34
Food & Drink International - Spring 2017 Volume 1 - 35
Food & Drink International - Spring 2017 Volume 1 - 36
Food & Drink International - Spring 2017 Volume 1 - 37
Food & Drink International - Spring 2017 Volume 1 - 38
Food & Drink International - Spring 2017 Volume 1 - 39
Food & Drink International - Spring 2017 Volume 1 - 40
Food & Drink International - Spring 2017 Volume 1 - 41
Food & Drink International - Spring 2017 Volume 1 - 42
Food & Drink International - Spring 2017 Volume 1 - 43
Food & Drink International - Spring 2017 Volume 1 - 44
Food & Drink International - Spring 2017 Volume 1 - 45
Food & Drink International - Spring 2017 Volume 1 - 46
Food & Drink International - Spring 2017 Volume 1 - 47
Food & Drink International - Spring 2017 Volume 1 - 48
Food & Drink International - Spring 2017 Volume 1 - 49
Food & Drink International - Spring 2017 Volume 1 - 50
Food & Drink International - Spring 2017 Volume 1 - 51
Food & Drink International - Spring 2017 Volume 1 - 52
Food & Drink International - Spring 2017 Volume 1 - 53
Food & Drink International - Spring 2017 Volume 1 - 54
Food & Drink International - Spring 2017 Volume 1 - 55
Food & Drink International - Spring 2017 Volume 1 - 56
Food & Drink International - Spring 2017 Volume 1 - 57
Food & Drink International - Spring 2017 Volume 1 - 58
Food & Drink International - Spring 2017 Volume 1 - 59
Food & Drink International - Spring 2017 Volume 1 - 60
Food & Drink International - Spring 2017 Volume 1 - 61
Food & Drink International - Spring 2017 Volume 1 - 62
Food & Drink International - Spring 2017 Volume 1 - 63
Food & Drink International - Spring 2017 Volume 1 - 64
Food & Drink International - Spring 2017 Volume 1 - 65
Food & Drink International - Spring 2017 Volume 1 - 66
Food & Drink International - Spring 2017 Volume 1 - 67
Food & Drink International - Spring 2017 Volume 1 - 68
Food & Drink International - Spring 2017 Volume 1 - 69
Food & Drink International - Spring 2017 Volume 1 - 70
Food & Drink International - Spring 2017 Volume 1 - 71
Food & Drink International - Spring 2017 Volume 1 - 72
Food & Drink International - Spring 2017 Volume 1 - 73
Food & Drink International - Spring 2017 Volume 1 - 74
Food & Drink International - Spring 2017 Volume 1 - 75
Food & Drink International - Spring 2017 Volume 1 - 76
Food & Drink International - Spring 2017 Volume 1 - 77
Food & Drink International - Spring 2017 Volume 1 - 78
Food & Drink International - Spring 2017 Volume 1 - 79
Food & Drink International - Spring 2017 Volume 1 - 80
Food & Drink International - Spring 2017 Volume 1 - 81
Food & Drink International - Spring 2017 Volume 1 - 82
Food & Drink International - Spring 2017 Volume 1 - 83
Food & Drink International - Spring 2017 Volume 1 - 84
Food & Drink International - Spring 2017 Volume 1 - 85
Food & Drink International - Spring 2017 Volume 1 - 86
Food & Drink International - Spring 2017 Volume 1 - 87
Food & Drink International - Spring 2017 Volume 1 - 88
Food & Drink International - Spring 2017 Volume 1 - 89
Food & Drink International - Spring 2017 Volume 1 - 90
Food & Drink International - Spring 2017 Volume 1 - 91
Food & Drink International - Spring 2017 Volume 1 - 92
Food & Drink International - Spring 2017 Volume 1 - 93
Food & Drink International - Spring 2017 Volume 1 - 94
Food & Drink International - Spring 2017 Volume 1 - 95
Food & Drink International - Spring 2017 Volume 1 - 96
Food & Drink International - Spring 2017 Volume 1 - 97
Food & Drink International - Spring 2017 Volume 1 - 98
Food & Drink International - Spring 2017 Volume 1 - 99
Food & Drink International - Spring 2017 Volume 1 - 100
Food & Drink International - Spring 2017 Volume 1 - 101
Food & Drink International - Spring 2017 Volume 1 - 102
Food & Drink International - Spring 2017 Volume 1 - 103
Food & Drink International - Spring 2017 Volume 1 - 104
Food & Drink International - Spring 2017 Volume 1 - Cover3
Food & Drink International - Spring 2017 Volume 1 - Cover4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue4a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue3A
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2b
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue2a
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol19_issue1a
http://www.nxtbook.com/nxtbooks/knighthouse/youngsmarketco
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue4
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue3
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2_2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_vol18_issue1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter_v2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017winter
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017summer
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2017springvol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol2
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016wintervol1
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016fall
http://www.nxtbook.com/nxtbooks/knighthouse/fd_2016summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2016spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer2
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2015spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2014spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013fall
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2013spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012fallwinter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012summer
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012spring
http://www.nxtbook.com/nxtbooks/phoenix/fd_2012winter
http://www.nxtbook.com/nxtbooks/phoenix/fd_2011fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110708
http://www.nxtbook.com/nxtbooks/businessmedia/fd_20110506
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2011spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winter
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010fall
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010summer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010springsummer
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010spring
http://www.nxtbook.com/nxtbooks/businessmedia/fd_2010winterspring
http://www.nxtbookMEDIA.com