Food & Drink International - Spring 2017 Volume 1 - 80
Cost and Quality
Ziegenfelder Co. prides itself on providing the market with high-quality tasty
treats any family can afford. By Tim O'Connor
Headquarters: Wheeling, W.Va.
Specialty: Water ice pops
Barry Allen, vice president: "We
believe in our consumers and do
everything we can to keep the price
where they can afford it."
adopting a strategy of 'better before
bigger,'" Allen says. Ziegenfelder recently hired a "chief people officer"
to oversee and implement several
new employee-focused initiatives,
such as a program to hire former prison inmates trying to reintegrate into
society. "Our people are why we are
successful," Allen says. "They are the
ones that put the product in the bag
that goes to the store that the customer sees every day."
>> Vice President Barry Allen is committed to ensuring Ziegenfelder's employees know how valued they are.
iegenfelder Co. puts a lot of
effort into supporting its
employees. In addition to
providing quality equipment to help them be successful in
their jobs, the flavored ice pop maker
provides training that can be carried
to future jobs along with competitive
benefits and incentives.
Each Thanksgiving, Ziegenfelder
gives every employee a turkey and
on Christmas they received $25 gift
cards to Walmart. The company has
always taken pride in its employees,
but Vice President Barry Allen says
he's not sure how many of its workers
realize how valued they truly are. He
says 2017 is going to be the year they
"We care about our employees
greatly and we've made a commitment to our employees this year by
food & drink international * spring 2017 volume 1 * www.fooddrink-magazine.com
Ziegenfelder started in 1861 as a
candy maker before getting into the
ice cream business. But ice cream
is an expensive product compared
to ice pops and too costly for many
families to enjoy on a regular basis.
In the 1980s, then-owner Charles
Lando helmed a new direction for
the company and transitioned it into
the ice pop business. "He said people
deserve a high-quality product that
tastes really good and doesn't cost a
lot," Allen says.
Lando's goal was to reduce as
much as possible the costs around
the production and distribution of ice
pops without compromising on taste.