Food & Drink International - Spring 2017 Volume 1 - 81

Ziegenfelder Co.

The company chose to start with twin
pops because other twin pop manufacturers had gone out of business, yet
twin molds were the only molds the
company had. Today, the Budget $aver
brand is one of the few remaining twin
pop makers on the market, giving the
company's products a memorable look.
Other production decisions were
also made with costs in mind. One of
the most expensive aspects of production was packaging. Lando realized he
could trim costs by foregoing traditional cardboard boxes in favor of clear
plastic packaging.
What started out as a cost-cutting
move turned out to be an advantage for
the company. The see-through packaging allowed customers to view the actual product before purchase, so if a stick
was broken or a flavor discolored they
could simply buy a different package
instead of being disappointed with subpar quality once they got home.
Lando developed a mix of sugars
and stronger flavors. The vibrant colors

spoke to kids and adults alike. "When
people eat them the flavor 'pops,'" Allen says. The amount of flavor in a
single bag has only increased over the
years. Instead of limiting customers to
a few options for each purchase, Ziegenfelder puts all six flavors in every
bag, creating a truly multi-colored look
that led to the creation of the company's
"Rainbow Array®" clear packaging.
Lando's daughter, Lisa Allen, Barry's
wife, took over the company in 2003
and immediately set out to strengthen
its presence on the West Coast. Today,
Budget $aver twin pops and other Ziegenfelder products are found in most
major retailers, including Walmart,
Kroger, WinCo, H-E-B, Safeway and Albertsons. The company produces more
than two million water ice pop each day
in its three facilities in Wheeling, W.Va.,
Chino, Calif., and Denver. Barry Allen
says the company has averaged double-digit growth for 17 straight years.
Ziegenfelder may watch its pennies,
but its ice pops are by no means a

>> The "Rainbow Array" packaging on Budget $aver twin pops enables consumers to see the quality inside.

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81


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Table of Contents for the Digital Edition of Food & Drink International - Spring 2017 Volume 1

Contents
Food & Drink International - Spring 2017 Volume 1 - Cover1
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Food & Drink International - Spring 2017 Volume 1 - Cover3
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