Food & Drink International - Winter 2017, Volume 2 - 129
year as a way to reach younger customers with an interest
in culinary travel. "I feel like the whole creative world these
days is tapping into everything," Claire says. "Why can't we
put a little art into our food?"
Even as they set their sights on the larger community of the
World Wide Web, Pardington and his wife, Lisa, continue to
actively support people throughout Canton. They were even
awarded the "Hall of Fame" award from the city of Canton.
Pardington, Lisa, and their children Claire, Emily and Jack
also created Live Like Max, a foundation that provide no-cost
echocardiograms and electrocardiograms for student athletes
at schools throughout the region. The foundation was inspired
by their son and brother Max, who died in June 2014 at age
20 from an enlarged heart. The couple has raised more than a
half-million dollars to fund free student heart screenings.
The foundation is a testament to how entrenched the Pardington family - and by extension, Holiday Market - are in
the community, even in the face of growing competition. The
combination of specialty products that can't be found anywhere else and a skilled staff that is trained in artisan trades
has enabled Holiday Market to stay ahead of the market. Retail giants such as Target and Kroger have muscled out independent grocers in many markets, but Pardington says they
can't match Holiday Market's selection or service.
"They want to bury me, but 20 years later, here I am still
strong because I do what they don't," Pardington says. "I
don't have to answer to Wall Street. If I have to eat a little
profit to put more people on the floor to help my customers,
I'm OK with that."
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com