Food & Drink International - Winter 2017, Volume 2 - 13
Other benefits of using mobile/
tablet POS include: mobile payment, quicker table turnovers,
upselling opportunities and an
increase in overall efficiency as
orders are sent directly from the
table to the kitchen.
* Table Management: The tablet
can be used as a portable and
valuable tool for the server- they
now carry all food information at
their fingertips; the list of recipe
ingredients, cooking specifications, etc. This can be extremely
beneficial when guests have allergies, or special diet restrictions.
The host/hostess also has the
capability to display a diagram of
the dining room on the tablet, and
use it for table availability and
reservations- replacing a seating
chart or reservations book.
* Store/Inventory Management:
The restaurant or store managers
can use the tablet for employee
scheduling, as the back-office
computer, for an inventory of ingredients per item and for restaurant materials.
* Line busting & Queue Busting:
Using a mobile device in this
way increases overall efficiency
by giving managers and staff the
opportunity to take orders from
customers while they are waiting
in line during peak hours, and
additionally speeds up the checkout process. Guests can decrease
their wait time, and this function
ensures quick and efficient turnover for those guests that need to
dine with a sense of urgency.
"Four out of five restaurant operators
agree that restaurant technology helps
increase sales." - Melanie Bradley
* Personalized Dining Experience:
Tablets can provide automatic upselling opportunities, such
as recommending a dessert or
appetizer, and food and wine
pairings for guests. Upselling is
a fantastic and effortless way to
increase your average check total
and your customers will appreciate and enjoy the approach.
Why Restaurant Owners
Should Invest in Tablet POS
Consumer desire for attraction, appeal and convenience continues to
increase at an extraordinary pace.
Today, customers are no longer simply satisfied with a tasty meal. They
desire an environment and brand
centered on relationship building.
Dining is linked with socialization
in the minds of the current generations - whether it be socializing with
friends and family or leveraging social media outlets and technology to
enrich their experiences.
It is more vital than ever for restaurants or stores to listen to the demands of consumers in order to increase the overall performance and
profitability of your business.
According to the Restaurant Technology in 2016 Industry Report, 79
percent of diners agree that restaurant technology improves their guest
experience. Sixty-eight percent of
diners agree that server handheld
tablets improve their guest experience and 83 percent of adults use
smartphones or tablets to look up
restaurant locations, directions and
hours. Seventy-five percent look up
menus, 55 percent read reviews, 51
percent order takeout or delivery directly from the restaurant website.
Restaurant operators have increased the use of mainstream technology in their businesses by 14
percent. Four out of five restaurant
operators agree that restaurant technology helps increase sales, make
their restaurant more productive, and
gives their restaurant a competitive
edge. Mobility is here to stay, and
the sooner your restaurant adopts the
newest technology, the better!
Melanie Bradley is the product
marketing specialist for PAR Technology's POS Restaurant Technology platform. She holds a master's
degree from Florida State University
in Humanities with a minor in English and
creative writing. Bradley works extensively
with the product management team to create
product messaging, conduct competitive
research on product positioning and create
launch plans to bring hardware, software and
service products to market. Bradley is a certified yoga instructor, an avid CrossFitter and an
adventure enthusiast. She can be reached via
email at Melanie_bradley@partech.com.
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com