Food & Drink International - Winter 2017, Volume 2 - 143
stantly changing and adapting to our customers' needs,"
In December, Topicz will implement handheld scanning
devices to improve accuracy and efficiency when scanning
product from the loading dock to its trucks and from the
truck to the customers' storefronts. "The system essentially eliminates inaccurately delivered product and limits the
paper manifest for the driver and customer," says Dominic
Pellingra, director of operations.
The company will be able to track product from delivery
to the warehouse and from the warehouse to the customer. "The system also provides traceability for accuracy and
safety. We can see whose hands touched all the product and
when it left the building," Pellingra adds. "When we scan the
product it generates a manifest that is emailed to the customer. Ultimately, our goal is to eliminate paper and go to
electronic copies only."
In addition to its warehouse improvements, Topicz has created a new truck design. "We went from white and blue to a
brighter, more recognizable turquoise look on the entire trailer," Pellingra says. "On the inside of the trucks, we moved to
a three-temperature 'T' design, so we have a freezer, cooler
and dry compartments. The T design is flexible with movable
walls allowing us to modify the trucks as business changes
and grows without limiting the total space in the truck."
Topicz updated its truck design because the company wanted its trucks to be seen from a mile away, Greenberg adds. "It
took about three years to turn the entire fleet of 27 trucks over
to the three-temperature-capable system and now all of our
trucks have that capability," he says. "We also have four new
trucks coming in December with backup camera technology
and the remaining fleet will be equipped moving forward."
which is a 52-store route we inherited," Greenberg explains.
"They had a product distributor in a different state, but they
approached us because we are in the market, have a footprint
here and are branching into universities and hospitals."
Topicz's differentiator was its local warehouse and the
ability to have the product ready to deliver daily. "Our value
add is the ability to control the inventory. This eliminates
issues with incoming deliveries or running out of product
mid-week," Pellingra says. "Everything is done in-house."
The company added one driver to handle the direct store
delivery route and has proved it is able to carry the required
SKUs. "We are building and growing our relationship with
PepsiCo," Greenberg says. "We are a leader in the market
and have done a great job growing their sales."
Moving forward, Topicz plans to continue focusing on diversifying its portfolio and adding new partnerships. Greenberg is the fourth generation stepping into leadership and
plans to take the company to the next level by expanding its
customer base, tapping into new markets and building new
relationships with vendors.
Topicz has been expanding in the six states it currently
operates and has pursued partnerships with schools and
universities. It began a partnership with the University of
Cincinnati and recently developed a relationship Northern
Kentucky University. The company is now a distributor to
Mercy hospitals in the greater Cincinnati area.
To better serve its growing customer base, Topicz recently partnered with Graeter's Ice Cream and Mikesell's Snack
Food Co. The company also gained PepsiCo's business to
distribute Naked Juice, Tropicana and KeVita.
"Tropicana Chilled DSD, a division of PepsiCo, approached
us to take over its direct store delivery route in Cincinnati,
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