Food & Drink International - Winter 2017, Volume 2 - 21
Coca-Cola Bottling Company Consolidated
great partners including The Coca-Cola
Company, Dr. Pepper and Monster Energy, to name a few."
He adds that Coke Consolidated
works with many great suppliers that
provide the company with raw materials. "We also work with other logistics
partners who move products to our distribution centers," Frankenberg says.
"We can produce, deliver and distribute all under one roof, which allows us
to control the service and maintain our
high-quality shelf life standards."
When it comes to its supply chain, Coke
Consolidated has a "high passion" for
efficiency, service and quality, according to Frankenberg. That is why the
company has implemented various
technological innovations in its operations to help monitor everything from
production to quality control.
"Our sales team uses iPads to work
with customers to execute our joint
commercial plans," Frankenberg says.
"Our trucks are equipped with telematics, and we use advanced planning
systems for supply chain planning to
ensure we have the right inventories in
the right locations."
He notes that Coke Consolidated's
To maintain a successful supply chain, Coke Consolidated <<
focuses on efficiency, service and quality, and continually
adapts to consumer trends.
supply chain will continuously evolve in
an effort to improve visibility to its operations, as well as the overall quality of
its services. "We will continue to invest
in capabilities that allow us to produce
the beverages that consumers want today, and keep an eye on what they want
tomorrow so we can meet their needs,"
Despite ongoing improvement efforts,
Frankenberg notes that Coke Consolidated's supply chain faces challenges
every day. However, with its nimbleness,
local approach and agility, the company
Coca-Cola Bottling Co. Consolidated provides its more than 16,000 employees with an array of training ranging from classroom sessions to on-the-job
training and immersion in other parts of its business.
"This allows our teammates to learn other parts of our business," explains
Brett Frankenberg, senior vice president of supply chain planning. "They learn
how they operate and how it impacts the company as a whole. We also offer
training for skills, including leadership, in our corporate office."
Additionally, Coke Consolidated recently built a state-of-the-art training
center, a model store - with plans to build more - where its sales and merchandising team members are taught how to maintain the stores it serves.
"Our training center has a large convenience store layout," Frankenberg
says. "Our managers basically walk through with new teammates and show
them how to stock shelves and keep the stores up to our standards."
has been able to meet these challenges be it weather- or supplier-related - head
on and overcome them.
He cites Hurricane Irma as an example. The strongest Atlantic basin hurricane ever recorded outside the Gulf
of Mexico and the Caribbean Sea, Irma
affected at least nine U.S. states, turning streets into rivers, ripping down
power lines and cutting off coastal
"Although our territory wasn't directly damaged, there was a huge demand
for water in the Southeast," Frankenberg recalls. "We were seeing strong
demand for the need to service areas
where people displaced by the storm
were fleeing to. So we saw a very large
spike to maintain supply in areas that
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com