Food & Drink International - Winter 2017, Volume 2 - 22
Coca-Cola Bottling Company Consolidated
business continuity plans to provide as
much capacity as we could to the impacted areas," Frankenberg says.
Adapting to Needs
>> CCBCC has found that even though the beverage market is saturated, consumers have needs that are not being met.
weren't actually impacted by the storm
as they were drier and safer."
He notes that Coke Consolidated's
adaptive and nimble supply chain
played a key role in its success. "We
activated more source points with bottling partners such as Coca-Cola North
America, Coca-Cola Refreshments,
Great Lakes Coca-Cola, Liberty Coca-Cola and Coca-Cola United to enact
Coca-Cola Consolidated is known as a leader throughout The Coca-Cola System when it comes to environmental stewardship. Through water conservation,
reduced emissions, program activation, and partnerships with environmental organizations, Coke Consolidated supports the safeguarding of the planet's natural
resources for future generations, says Brett Frankenberg, senior vice president of
supply chain planning.
"We operate some of the most water-efficient plants in the world, exceeding
U.S. industry standards for water conservation," Frankenberg notes. "We not only
minimize water used in our plants, but also recycle wastewater from our manufacturing processes while adhering to stringent quality standards. Our Charlotte, N.C.,
bottling plant has its own wastewater treatment facility that allows us to discharge
water that is as clean as the water we purchase."
Coke Consolidated repurposes its 55-gallon syrup drums as recycle bins and rain
barrels provided free of charge to partners and customers. The company layers
sustainable practices into its operations, reducing water consumption by establishing best practices such as weekly system inspections to identify and repair
leaks, using dry lubrication conveyor bels, and air-rinsers instead of water to rinse
containers prior to filling. It also invests in sustainable packaging, including Plant
"One hundred percent of our packaging is recyclable," Frankenberg says. "Coke
Consolidated has also developed various recycling programs that encourage
consumers in our local markets to recycle via partnerships with city and county
governments, local media and local retailers. These partnerships have resulted in
measurable recycling rate increases throughout the region that we serve."
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com
Coca-Cola Consolidated not only constantly improves its supply chain to be
more efficient and effective, but to also
continue to adapt to consumer and customer needs. "That is a body of work
we're currently undertaking," Frankenberg explains. "Not only do we want
better visibility into our supply chain,
we want better touch points with our
customers at a more local level.
"As we realign our systems and processes, we are doing so with an eye
towards supply chain digitalization,"
he continues. "So we want to be closer,
more adaptive and have better clarity
into consumer and customer demand."
He adds that consumer preferences
are increasingly segmented, and that
CCBCC has found that even though
the market is saturated with products
consumers may have needs that aren't
being met. "For example, they may
not want a 12-ounce can or 20-ounce
bottle," Frankenberg says. "They are
reaching for their refreshment in different ways, utilizing the Internet more
and creating new routes to market."
He adds that one of Coke Consolidated's latest commercial innovations resulted from a trip its executive team recently made to market benchmark with
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