Food & Drink International - Winter 2017, Volume 2 - 24
Coca-Cola Bottling Company Consolidated
FEMSA Coca-Cola in Mexico. "While
in Mexico City, the team saw that consumers were gravitating towards a
smaller bottle," Frankenberg says. "It
struck the team as a potential opportunity in the United States. CCBCC leadership saw consumer value in the small
package and wondered if something
could be executed in the United States."
Once the team returned, they tapped
the supply chain team to help develop
the new package, Frankenberg says. He
adds that the company was able to -
with help from Coca-Cola Southeastern
Container - develop a 253 ML bottle,
which is about eight-and-a-half ounces.
"We offer the 253 ML as single
bottles in convenience stores in our
territories and we also offer a future
consumption 253 ML six-pack in the
grocery channel," Frankenberg says.
"It has been very successful for CCBCC
and it is helping reintroduce the brand
to many consumers that may not have
had a Coke in a while. Additionally, the
package is pleasing existing consumers
in a new package category."
Frankenberg has been with Coke
Consolidated for 23 years and notes
>> CCBCC takes pride in its strong team and collaborative culture. "We have a very strong purpose statement which guides how
we go to market, operate, who we are, and the culture of the organization we're going to provide," says Brett Frankenberg,
senior vice president of supply chain planning. "We are genuinely concerned with doing the right thing, serving others,
pursuing excellence and growing profitably."
When Coca-Cola Bottling Company Consolidated
needed a new branded apparel program to outfit
over 10,000 employees at almost 100 locations
nationwide, they looked to OOBE because of our
track record of dependability, bespoke approach,
and creative vision.
At OOBE, we offer branded apparel programs
designed uniquely for each of our partners, as well
as OOBE BRAND, a menswear label made up of
Bemis Company, Inc. is a major supplier of
labels, flexible and rigid plastic packaging used
by leading food, consumer products, healthcare,
and other companies worldwide. Bemis works
collaboratively with forward-thinking customers to
deliver inspired packaging that enables customer
success. Founded in 1858, Bemis reported 2016
net sales from continuing operations of $4.0 billion. Bemis has a strong technical base in polymer
chemistry, film extrusion, coating and laminating,
printing, and converting. Headquartered in Neenah, Wisconsin, Bemis employs approximately
17,500 individuals worldwide. More information
about Bemis is available at our website, www.
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com