Food & Drink International - Winter 2017, Volume 2 - 40
Giraffe Foods Inc.
Giraffe Foods prides itself on providing customers with delicious,
quality products tailored to their needs. By Bianca Herron
>> Giraffe Foods was recently awarded with Canada's "Best Managed" honor in 2017 as its reach continues to expand beyond North America, overseas and into the Carribean and Middle East.
rom their early roots in the restaurant business, the Powell family, own-
er/operators of what is now Giraffe Foods Inc., realized the substantial
opportunity in manufacturing and created their own products to compete against the national brand alternatives already prevalent in the
Parents Eugene and Efat Powell immigrated to Canada in the 1980's from
the United Kingdom and purchased a local family dining
restaurant where their children, Ari and Michelle, freGiraffe Foods Inc.
quently helped out in between after-school activities and
weekends, gaining valuable insights in foodservice, even
HQ: Mississauga, Ontario
at a young age.
Ellen Powell, marketing director: "If we see an opportunity for
Frustrated by the high prices and market manipulagrowth that our customers can
the multi-national beverage companies like Coke
benefit from and can grow our
business, we'll take it."
and Pepsi, Powell sought out other options and began im-
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com
porting soda syrups for their restaurant from a New York-based private
label manufacturer of bulk bag-inbox concentrates for automatic dispensing equipment.
Word quickly spread that there was
a third choice in town, and Powell
began selling to other restaurants,
incorporating as Harpo Beverages in
1991 as a distributor of private label
beverage syrups. Harpo provided the
foodservice industry with a comparable product to the leading national
brand at significantly lower costs and