Food & Drink International - Winter 2017, Volume 2 - 42

p

PRODUCERS

Giraffe Foods Inc.

also get an idea of their knowledge of
the targeted cuisine and culture for
which they were aiming."
Sales Manager, Mike Kagan, an avid
cook and food aficionado, points out
that knowing what the customer wants
is crucial to the entire process. "The
customers will give us very little time
and sometimes little information to nail
it for them, so we need to get a handle
on exactly what they're looking for,"
he explains. "It takes a strong product
developer to get it right within a short
period of time for the R & D process to
work so we can launch the new sauce or
dressing by the deadline required of us.
"Our success can be easily measured
by the number of new products we continue to launch each year. Without the
culinary and food science skills of our
R & D development team, we would not
be where we are today."
>> In 2017, Giraffe Foods celebrated its 20-year anniversary, an accomplishment the company does not take lightly, says CEO Ari
Powell. "[We] have been very fortunate to experience tremendous growth as we expand our offerings in foodservice and
retail products, and offer a variety of packaging options to our customers."

to test, a process some have found quite
intimidating over the years.
"It has to taste good for us to even
consider the applicant further," Powell
notes. "There have been many candi-

42

dates whom have gotten to that point
and sadly brought sauces to us that
were quite disappointing. This process
not only allows us to see and taste what
the candidate believes tastes good, but

food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com

Exceeding Expectations
Giraffe Foods's ability to be nimble and
reactive sets the company apart from
its competition, Ari Powell notes. "We
know the customer does not have time
to waste," he says. "No one has time to
go back and forth with numerous samples and feedback, a process that can
take weeks or months. They want to get
the job done on the first or second round
and roll out with it soon afterwards."
The way Giraffe Foods shortens the
time required for development is by
frequent communication, listening and
responding to its customers' needs,
sometimes right on the spot. During
their "culinary ideations," customers are invited into the R & D kitchen
to taste and evaluate a wide range of
products prepared by the R &D and culinary teams - including salads, dinner
entrees, sandwiches, burgers and appetizers - all using Giraffe Foods sauces, dips, dressings and marinades.
"This is where the good stuff really


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food & Drink International - Winter 2017, Volume 2

Contents
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