Food & Drink International - Winter 2017, Volume 2 - 48
Wisdom Natural Brands/SweetLeaf Stevia
The Sweet Life
Wisdom Natural Brands' SweetLeaf Stevia products lead the way in the natural
sweetener category. By Jim Harris
>> SweetLeaf Stevia is the No. 1-selling stevia product in natural and health food stores in the United States. SweetLeaf products are sold in more than 30 countries.
isdom Natural Brands has been on a crusade for the past 35 years.
"Our mission statement is to 'make the world a sweeter place,'"
CEO Carol May says. "That may sound sentimental, but it has
meaning for us. We want people to have the choice to have an
alternative for other sweeteners, be they sugars or artificial sweeteners."
The company is accomplishing its mission through its flagship brand, SweetLeaf Stevia. The brand is the No. 1-selling stevia product
in natural and health food stores and has the second largWisdom Natural Brands/
est market share in grocery stores in the United States. In
addition, SweetLeaf is sold in more than 30 countries.
Headquarters: Gilbert, Ariz.
Wisdom Natural Brands offers a full line of SweetSpecialty: Natural sweetener
products and teas
Leaf Stevia sweetener products including single-service
Carol May, CEO: "We make
packets, liquids, powders, tabs and concentrates. All of
it easier to make a healthier
Wisdom Natural Brands' products use only organic ste-
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com
via. "We offer an increasing number
of completely organic products," May
says. "With our products, you can
make delicious ice cream, desserts
and smoothies or put it in your coffee,
tea, cereal or water. We make it easier
to make a healthier choice.
"We work with influencers such as
registered dieticians, physicians, diabetes educators and others who recommend our products as an approved
choice for their patients," she adds.
"We've also worked with professional
chefs who are happy to develop rec-