Food & Drink International - Winter 2017, Volume 2 - 51
Wisdom Natural Brands/SweetLeaf Stevia
serve its hundreds of nutrients and
The company closely monitors
its products during manufacturing.
"We work with partners to make
our various products, including
several companies in the United States," May says. "We test
more than what would normally
be the case due to our focus on
ensuring the highest standards
of quality for our products."
The company's sweetener products include single-service packets, liquids, powders, tabs and <<
concentrates. All of Wisdom Natural Brands' products use only organic stevia.
as a source
there's a lot
more to it
Wisdom Natural Brands keeps
in close contact with industry
groups and others that have an
interest in stevia sweeteners as
an alternative to sugars or artificial sweeteners. This includes
noted national and international
research and educational organizations. The company also works with
cardiologists and other physicians to
provide healthcare providers and their
patients a better way to reduce the intake of excessive dietary
sugars which excellent
clinical research has
to be a challenge to the human body.
sugars] have an effect
on various systems in the body,
system, but also
the brain, liver, pancreas,
skin, and premature aging."
The company also works
with farmers in Paraguay and other countries to
develop viable agricultural
approaches for growing the
stevia plant around the world.
"We're concerned about
sustainability and are careful about using partners that
share that responsibility," May
says. "We are helping people
in Third World countries develop social opportunities, and
we care about making sure
they have potable water and that their
children get a good education. For
us, making the world a sweeter place
is not just about selling products but
also about making positive changes to
impact the quality of lives from farm
May expects the next few years to be
increasingly successful and
quite busy for the SweetLeaf Stevia brand. "We're
in the midst of making
decisions about not only
what we will do, but
what we will do first,"
she says, noting the
company recently had
"We've already started to multiply our
and are being positively received. We
see a growth in our
not just in stevia, but
in other natural ingredients as well."
The company is developing a broad line of
consumer-packaged goods it intends to launch in the first half of 2018.
"We've developing other brands that
will definitely expand our reach," May
says. "We are excited about our new
lines in development, as well as the new
channels of distribution we're opening,
particularly overseas. Roughly 95 percent of the world's total product sales
volume is outside of the U.S., and we're
working hard to meet that demand.
We have some extraordinarily exciting
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com