Food & Drink International - Winter 2017, Volume 2 - 52
Columbus Craft Meats
Columbus Craft Meats improves customer satisfaction by increasing
transparency and collaboration in the supply chain. By Janice Hoppe-Spiers
Columbus Craft Meats
Headquarters: Hayward, Calif.
Cassandra Todd, vice president of
supply chain: "Everyone pitches in
and helps if someone is struggling or
has a heavy workload."
>> Columbus Craft Meats' strong supply chain team has brought the company's case fill rate to more than 98 percent.
olumbus Craft Meats is cele-
brating its 100th anniversary of providing authentic,
premium Italian salami and
deli meats in addition to finding a
permanent home with Hormel Foods
Corp. "We were founded by Italian
immigrants who moved to San Francisco and began by producing salami
in their apartment," Vice President of
Supply Chain Cassandra Todd says.
"From there, the business grew and
continued to be a family-owned business until the early 2000s when it was
sold to a private equity company."
Hormel Foods' acquisition of Columbus from Chicago-based Arbor
Investments was announced in Oc-
tober. "What the acquisition means
for Columbus is that we are now in
a permanent home with a long-term
owner," Todd says. "Hormel is a
great partner and cultural fit and we
are excited to have been brought into
"We are pleased to add Columbus
to the Hormel Foods family," Hormel
Foods President and CEO Jim Snee
said. "Columbus has an outstanding
reputation in the food industry and
is well-positioned in the advantaged
retail deli category. Columbus is capitalizing on one of the fastest-growing
areas in the retail grocery store with
premium, authentic products that are
on-trend with today's consumers who
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com
are looking for unique experiences,
flavors and products."
The Hayward, Calif.-based company was a strategic acquisition for
Hormel, positioning it as a total deli
solutions provider and enhancing
its other strong deli brands such as
Hormel, Jennie-O, Applegate and Di
Lusso. "We offer premium Italian salami and deli meats," Todd explains.
"We only use whole muscle meats
in our products and our meats are
differentiated by their superior taste
and their old-world artisan preparation. Columbus' products are ontrend and resonate with millennial
consumers - the product portfolio is
premium positioned, better-for-you/
healthy and offers products across
meal occasions, including extensive
Columbus was named the No. 1
pre-packaged salami brand in the
nation and one of the top-five fastest-growing
brands in the U.S. in 2016. "Salami
is our heritage and we have expanded the Columbus craftsmanship and
taste to a broad range of adjacent categories such as deli meats and snacking offerings," Todd says.