Food & Drink International - Winter 2017, Volume 2 - 54
>> Columbus has been recognized as the No. 1 pre-packaged salami brand in the nation.
significant uptick in September through December for entertaining during the holidays. We also experience an increase
in sales around Mother's Day, graduation and the Fourth of
July. With the recent plant expansions, we now have capacity
available to react quickly to those seasonal spikes."
As Columbus continues to make changes in its supply
chain, it has also improved communication with its suppliers and increased transparency with those suppliers. "Over
the past few years, we've been able to improve some of the
supplier relationships and quality levels by providing information and direction to our suppliers, with input from various
functional areas including manufacturing, quality and marketing," Todd says.
Many of Columbus's suppliers have partnered with the
company for more than 30 years. Although the company
does not have formal vendor metrics, it does measure quality and service. "One of our major packaging suppliers was
struggling with quality and service, so we had a very frank
discussion with them," Todd remembers. "Their contract
was up for bid, so we were up-front with them about the challenges we faced with their company and how that was going
to impact the bid process. They took the feedback very seriously and implemented a number of changes that resulted
in much better service and product quality improvement and
they retained the business."
Building a Team
Over the past few years, Columbus has made a number of
changes to its personnel and the result is "a really nice blend
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com