Food & Drink International - Winter 2017, Volume 2 - 58

p

PRODUCERS

illycaffé

>> illy's brand ambassadors perfect their
art, song, performance or food, which
are representative of illy's dedication to
delivering quality coffee experiences.

Quality Performance

the world. After rounds
of blind tastings by an
international independent jury of top culinary
and coffee experts, illy
announced that coffee
beans grown by Honduras's José Abelardo
Diaz Ena m -

orado were
named "Best of
the Best" in the 2017 program.
"It's quite an interesting event because it allows us to not only motivate growers and seek the best quality
beans, but put them in touch directly
with their consumers and vice versa,"
Illy says. "It's the dream of consumers
to meet the grower and eventually visit the plantation. They want to see the
face behind a cup of coffee."
In 1996, Diaz Enamorado and his
wife, Daysi Clemencia Reyes, began
planting coffee in the village of El
Chimizal on three-and-a-half acres in
the region of Erandique.
"It's an honor and a pleasure to recognize Mr. Diaz Enamorado for his

achievement, and that
of all of our finalists, which is
nothing
less than producing
the highest-quality coffee in the world
through sustainable methods," Illy says.
The Ernesto Illy International Coffee Award, named for illy's visionary,
second-generation leader, recognizes excellence in raising coffee of the
highest quality through sustainable
means. The award celebrates his company's hand-in-hand work with farmers to realize its dream of offering the
best coffee to the world.
"The coffee market is in as positive a
trend as it has ever been," Illy says. "It's
clear that coffee is a source of pleasure
and happiness, but also a source of
health, which has been confirmed by
several studies that coffee helps you
live better and longer."

"The coffee market is in as positive a
trend as it ever has been. It's clear that
coffee is a source of pleasure."
58

food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com

illy launched a new advertising campaign this year that is centered on the
idea of living happy - LIVE HAPPilly,
as the campaign has it - through perfecting who we are, which Illy says is a
never-ending story.
The company highlights talent in the
latest iteration of its campaign: ambassadors perfecting their art, song, performance or food, all representative of
illy's focus on delivering the greatest
coffee experience.
The company is rolling out its latest
innovation, the Personal Blender, to
select marquee chefs throughout the
world, including chefs in San Francisco who will use it to develop their own
signature coffee blend using the same
nine Arabica bean ingredients found in
the illy blend. "Thanks to an app you
can compose the recipe of your blend
based upon your desired tastes," Illy
explains. "The system is very reliable
and offers so many combinations that
you can literally create your own personal blend."
Moving forward, illy plans to continue to deliver its unique coffee blend
while seeking ever-higher quality and
focusing on sustainability. Gradually, illy is becoming a retailer with 240
coffee bars and retail shops around
the world operating under the illycaffé
name. In San Francisco, the company
operates seven company-owned illycaffé locations, each containing a retail
shop for the brand.
In keeping with its mission, illy plans
to open about 40 locations throughout the world per year. "Our mission,
passion and obsession is to delight all
those who cherish the quality of life
through our search for the best coffee
nature can provide, enhanced by the
best available technologies and by our
search for beauty in everything we do,"
the company says.


http://www.fooddrink-magazine.com

Table of Contents for the Digital Edition of Food & Drink International - Winter 2017, Volume 2

Contents
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