Food & Drink International - Winter 2017, Volume 2 - 6
social media: by luke garro
Instagram tips for natural food brands.
example, it's great to provide them
with alternative options and inspiration that they can send their child to
Here are four Instagram photo
tips for brands looking to capitalize
on the social media platform's value
and maximize the appeal, quality and
character of its food images.
Show product packaging only when it
feels natural. If you do, don't force it
to be the center of attention. You can
still get the visibility you need by having it in the background or accompanying the main course.
Editing and lighting will also play
heavily into this. It's OK to crop photos in a way where portions of the
Instagram is one of the best direct-to-consumer platforms that
allows brands to build relationships with their target audience.
Brands can easily display not just their best products, but also
a lifestyle that their consumers will buy into. For food brands,
it's become the go-to platform for showcasing the best of their
products, and when done right, it also can offer consumers value through inspiration and recipe ideas.
For natural food brands, it even goes
one step further by offering a visual way to highlight your natural,
non-processed ingredients. This is a
huge plus for today's health-conscious
consumer. It's not just about the food.
It's about expressing a lifestyle.
It's the setting and items you pull
into the image that ultimately creates
an emotional feeling and association
with the audience. If you are in the
organic foods space, think of subtle
ways you can connect with your consumer beyond just organic recipes.
Time the image on Instagram to a
relevant activity or cultural happening, such as back to school or fall
when pumpkin is everywhere. With
school lunch options often lacking
the credentials today's health-conscious moms are looking for - organic certified or Non-GMO - for
food & drink international * winter 2017 volume 2 * www.fooddrink-magazine.com